Rider Insurance Promotes Motorcycle Safety Awareness Month

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The weather is improving and more motorcyclists are hitting the roads and May officially kicks off Motorcycle Safety Awareness Month - an initiative supported by the National Highway Traffic Safety Administration. By increasing education and awareness of the importance of safe riding and the need for mutual respect for all motorcyclists and motorists, we can continue in our efforts to reduce the number of injuries and fatalities on the highways and back roads nationwide.

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With motorcycle fatalities on the rise, it is important to remember that motorcyclists are more vulnerable than those in other types of vehicles. It is important that riders be visible to other motorists and obtain proper training and licensing, wear the appropriate protective gear, and always respect the rules of the road.

In recognition and support of Motorcycle Safety Awareness Month, Rider Insurance will be running daily promotions on Facebook during the entire month of May, including hundreds of dollars a day in motorcycle safety apparel and motorcycle training courses. The promotion kicks off at 10 am (EST) on Wednesday, May 1, 2013. Everyone who “likes” Rider Insurance’s Facebook page is eligible to participate. As an added bonus, download the Rider Connection App and get VIP promo access. Details can be found on the Rider Insurance website, http://www.rider.com and on the Rider Insurance Facebook page, http://www.facebook.com/RiderInsuranceCo.

“Watch for Motorcycles” decals and reflective helmet stickers will be available at the Rider booth at various motorcycle events and motorcycle dealerships events throughout DE, IN, MD, NJ, OH, PA, VA and WV free of charge. For event locations, go to http://www.rider.com/motorcycle_community/motorcycle-events.html.

In addition to direct promotions, Rider will continue to support other individuals and organizations in their efforts to promote motorcycle safety awareness through the Rider Insurance Bleiwise Family Foundation and general corporate donations and sponsorships throughout the riding season. If you are planning a motorcycle safety awareness event, please contact events(at)rider(dot)com.

For more information on Rider Insurance or to get a quick quote, call 800-595-6393 or visit http://www.rider.com.

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Anna Ippolito
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