Adelante Media Group Implements Matrix Solutions CRM & Sales Analytics Software

Share Article

Adelante Media Group, one of America’s fastest growing radio and television companies with a total of 22 stations across 9 markets, installed Matrix CRM and Sales Analytics for visibility into their entire enterprise.

Matrix Solutions, the leading provider of media CRM and Sales Analytics Software, announced today that Adelante Media Group has implemented their Matrix software solution. Adelante Media Group is one of America’s fastest growing radio and television companies serving the country’s biggest growth segment according to the 2011 Census, Hispanics. They currently have a total of 22 stations across 9 markets.

Matrix Solutions’ CRM & Sales Analytics Software System is a hosted, web-based solution which equates to uncomplicated installations and smooth transitions. Adelante Media Group was no exception. Ed Krampf, COO, Adelante Media Group commented, “The pre-implementation and post-installation work that Matrix delivers makes it clear, they know Media! Our adoption has been seamless and we currently have tremendous visibility into our business activity. Our market managers now have a comprehensive understanding of their sales data and how it rolls-up into the entire enterprise.”

In addition to being web-based, Matrix is easy to use and very intuitive whether it be online or in the Matrix mobile app. The system enables Adelante Media Group to manage their customer relationships effectively as an enterprise as well as for each individual Account Executive. It also enables them to customize and produce the necessary reports, dashboards, and views they need for their specific business – whether it is at an account, category, or media outlet focus. Matrix’s online training module is another component that adds continued value. The training for Matrix is available to all customers upon activation and throughout the duration of their contract.

“We are very excited to have Adelante Media Group as part of the Matrix Solutions’ family and look forward to contributing to their continued growth and success,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. “Adelante is one of those customers who is really engaged and has embraced Matrix with open arms, which equates to maximizing the benefits and value that Matrix CRM & Sales Analytics can add to their business.”

About Adelante Media Group
Adelante Media Group, LLC, founded in 2010 by CEO Jay Meyers and group of investors, is one of America’s fastest growing radio and television companies serving the country’s biggest growth segment according to the 2011 Census, Hispanics. Specializing in emerging Hispanic markets, serving Spanish language radio formats and affiliated with leading Hispanic television providers, Adelante’s reach goes far beyond their company. The group also syndicates a Regional Mexican format LaGranD, nationwide and produces a hot Spanish CHR format known as Latino across many markets.

About Matrix Solutions
Matrix Solutions is the leading provider of CRM and sales management software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992. Matrix clients include Media General, Belo Television, Townsquare Media, Journal Broadcasting and Raycom Media.

For more information on Matrix Solutions visit http://www.matrixformedia.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brenda Hetrick