Kimbia Racing and Ragnar Events Develop and Implement Ragnar’s Next-Generation Race Solution in Record Time

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Custom Solution Supports the Company’s Global Growth and Unique Brand

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They helped create the concept, extracted requirements, developed and thoroughly tested everything. As a result, the functionality exceeded our expectations, and we are able to provide the superior participant experience that we envisioned.

Today, Kimbia Racing announced the successful completion of a project to replace Ragnar Events, LLC’s legacy race system with a solution that combines industry best practices built into Kimbia’s flexible race platform with custom features that meet Ragnar’s unique needs. Customized solutions are famous for going over time and budget. But that was not the case for Kimbia and Ragnar. The project started in October 2012, and three months later, on Jan. 21, 2013, Kimbia was powering registration for Ragnar Trail Zion, the overnight running and camping adventure scheduled for April 26-27, 2013, at Zion Ponderosa Ranch, Utah.

With the largest overnight running relay series including races that draw up to 7,800 runners and a unique brand that is based on forming trusted relationships, it was especially important to Ragnar that its new solution be extremely robust and user-friendly for both its staff and event participants. Additionally, the Kimbia platform is designed to support Ragnar’s international expansion plans.

“Kimbia is a great partner,” said Jennifer Whiting, Chief Marketing Officer, Ragnar Events. “They became a trusted advisor and an extension of our team. They helped create the concept, extracted requirements, developed and thoroughly tested everything. As a result, the functionality exceeded our expectations, and we are able to provide the superior participant experience that we envisioned.”

“Ragnar relays are fun, challenging and rewarding events, just like this project,” said Simon Essl, General Manager, Kimbia Racing. “We’re proud to have partnered with Ragnar and successfully completed a custom solution built on our platform that meets their exact needs and puts them in complete control of their strong brand.”

Kimbia Racing’s highly flexible, Software as a Service (SaaS) platform:

  •     Provides a strongly branded experience for participants. Customized registration forms are available on the customer’s own website versus the standard industry practice of sending participants to a third-party site.
  •     Puts full ownership and control of all registration data and funds in the hands of the customer. Unlike many other race solutions, all data in the Kimbia platform is available, reportable and exportable in real time and never used for any purpose outside the client’s control, such as third-party marketing for other events. Additionally, funds are immediately deposited directly into the client’s account. They are never received, controlled and held by a third party.
  •     Includes secure, lottery-based and/or wait-list registration workflows if demand exceeds capacity – that is, if more people want to participate in a race than the company plans to accommodate.
  •     Is internationalized to support global growth. The platform handles multiple languages and currencies and supports distributed merchant accounts so that companies can bring funds back to the United States, leave them in-country or a combination of both.

About Ragnar Events, LLC

Based in Utah, Ragnar Events, LLC is the largest overnight running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. In the Ragnar Relay Series (, teams of 12 run a 200-mile relay over two days and one night; in the Ragnar Trail Series (, teams of 8 run a 120-mile trail relay over the same time span. Participants connect in memorable relationships, conquer a challenge that could not be done alone and celebrate with medals and finish line festivities. Often called a slumber party without sleep, pillows or deodorant, this unique relay turns out crazy costumes, inside jokes, close quarters and unforgettable stories. Begun as a single relay from Logan to Park City, UT in 2004 by college roommates, Dan Hill and Tanner Bell, now over 200,000 people have run in the Ragnar Relay Series, which boasts 21 races, including Canada, and is growing every year.

About Kimbia Racing
Managed by triathletes, cyclists and runners who participate in and support events year-round, Kimbia Racing knows first-hand the impact of a good race registration experience and that every race is unique. That's why the Kimbia platform gives race directors the ability to easily manage online components including registration, volunteers and fundraising, all the while retaining complete control over their brand, data and funds. Kimbia Racing proudly supports directors of leading events worldwide, including Bank of America's Chicago Marathon, IMG Worldwide Escape from Alcatraz™ Triathlon, Reed Street Production’s Run for Your Lives, Beijing International Triathlon, MetroPCS Dallas Marathon and The Ragnar Relay Series. For more information, visit

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Kelly Garrott
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