LELO Announces Global Search for New Forms of Pleasure, Launching the LELO Design Award 2013 in the “Porta Romana Design District” through Milan Design Week

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Swedish designer brand and the world’s leading provider of intimate lifestyle products LELO today announced the launch of the LELO Design Award 2013

Swedish designer brand and the world’s leading provider of intimate lifestyle products LELO today announced the launch of the LELO Design Award 2013. The new initiative is part of the brand’s “10 Years of Pleasure” anniversary celebrations and appeals to designers and artists worldwide to present product and design concepts that reveal new possibilities for pleasure across a variety of fields.

Boasting a luxurious portfolio of premium personal massagers that cater to the primary senses of sight and touch, LELO is charging applicants with the task of creating products or experiences that tackle the lesser used senses such as smell, hearing and taste across two separate award categories: FASHION & ACCESSORIES or PRODUCTS & SPACES. The judges include LELO CEO Miroslav Slavic and Art Director Sila Songkran, as well eminent design duo Lanzavecchia + Wai and award-winning film director Erika Lust.

Advertised and promoted through top international design schools across four continents, LELO is anticipating a truly global response, and has prepared a dedicated awards section on their website, with an inspiring awards video intended to get designers’ creative inspiration flowing. Applicants should submit their work by August 1st, with the 5 best projects to be exhibited at October’s LONDON Design Week, as well as being showcased on LELO.com where more than 100,000 visitors will see their work.

LELO CEO Miroslav Slavic said, “Sleek, sophisticated design has been part of LELO’s DNA since we started our mission 10 years ago; we’re now thrilled to help redefine the future of pleasure by giving up-and-coming designers the chance to present their original design concepts on a global stage.”

Applicants interested in participating in the LELO Design Award 2013 are asked to visit http://www.lelo.com/award to pre-register.

LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through bedroom accessories, massage oils, soy massage candles and a premium line of silk intimate apparel. LELOi AB is the Swedish company behind LELO, and also holds the PicoBong™ brand under the LELO group,where offices extend from Stockholm to San Jose, from Sydney to Shanghai.

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Pamela Wadler
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