Reno Personal Injury Lawyer Creates Law Directory for Reno Personal Injury Attorneys

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Personal injury lawyers have to pay a pretty price to be listed in internet law directories. To counter these exorbitant rates, Reno lawyer Lee Hotchkin, of Hotchkin Law has created personal injury law directory for all Reno, Nevada injury lawyers.

Story by Ben Ivanoff -- Marketing a law firm online has become quite an expense. Huge internet law directories dominate search results in every law category. These web sites charge about $500.00 per month to list a Reno law office under `personal injury’, then they charge to list the firm under the category `medical malpractice’ and again to list under wrongful death. Before you know it, the law firm has to pay thousands of dollars per month for a glorified yellow page ad.

Lee Hotchkin, is a personal injury lawyer in Reno, Nevada. He has been helping local residents with all types of legal matters in Reno for more than 30 years. In March, Hotchkin hired Reno SEO, and Reno search engine optimization specialist Zane Durant to handle all internet marketing for his Reno area law firm. Lead council Lee Hotchkin of Hotchkin Law will continue to represent victims in personal injury cases, and Reno SEO will handle all marketing matters for the Reno law firm.

Durant, the top SEO in Reno since 2006 said, in a recent interview that “law firms are at the mercy of giant law directories. These lawyers have to pay huge amounts every month for every type of law they practice, or they miss out.” The SEO’s plan to combat these high priced legal directories is not groundbreaking but it will change the way lawyers market themselves on the Internet.

The secret to better ranking lies in connectivity. The SEO told this reporter that his plan was for, “all personal injury lawyers in Reno should create their own little directory page, and link their web site to all the other personal injury lawyers in Reno.” This technique will cancel out the directories, and save each lawyer thousands of dollars each month in ad costs.

The Marketing Director Explains Injury Law Directory Listings.

The Hotchkin Law “Personal Injury” directory is already “live” and it contains 25 of Reno’s top personal injury attorneys within 30 miles of downtown Reno. Injury lawyers can add their law firm to the directory for no charge.


Search engines prefer web sites that link together. By doing so, Reno personal injury lawyers can skip the middle man, and make those legal directories obsolete. For more information about this Reno injury law directory contact Zane Durant at RenoSEO 808.250.1846

Hotchkin Law was the first to build a law directory for other personal injury lawyers. You can see the directory for personal injury lawyers here: Link back to the directory for best search engine results.

To link to this law firm directory, contact Zane Durant: zanedurant1(at)gmail(dot)com. All SEO advice comes from RenoSEO, a search engine company in Reno.

If you have suffered an injury do to someone else’s negligence, contact Personal Injury Lawyer Lee Hotchkin for a free consultation at 775.386.2235. Hotchkin Law is located in the Museum Tower Building - Suite 820. Reno, Nevada 89501

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