Intense Lighting Announces Changes to Executive Team Positions

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New Leadership Roles Create Exciting Changes for Intense Lighting

Joe Zorilla, CEO of Intense Lighting, Inc. a leader in providing high quality specification grade lighting products and solutions, announced today that Kenny Eidsvold, VP of Marketing has been promoted to President. Current President, Allan Gray will now hold the title of Chief Technology Officer. These changes will allow Gray to focus more on current solid state lighting technology and business development. In Eidsvold’s new role, he will be taking over all the administrative responsibilities from Gray.

“Ken has been an integral part of our company’s growth and product development since its inception 12 years ago and he is ready to take on a larger role with Intense Lighting,” says Zorrilla. “These title changes and responsibilities will give Gray the opportunity to focus on emerging trends in technology and how Intense Lighting can better position itself in the dynamic environment of the commercial lighting industry. Eidsvold and Gray will continue to collaborate and ensure that Intense Lighting remains on its current path of success and growth.”

Eidsvold’s responsibilities as VP of Marketing and Product Development included overseeing all new product development, product launches, art direction, web development, advertising strategy, tradeshow coordination and sales training. Most recently, he led the development efforts while establishing the foundation and support line for the V-Rail LED product--Intense Lighting’s new illuminated handrail system designed to illuminate stairways, ramps and paths of egress.

Before joining Intense Lighting in 2001, Eidsvold’s professional experience focused on brand integration and graphic design. He holds a B.S. degree in Computer Science and is an active member of the Illuminating Engineering Society.

“I am confident that Ken can direct this company and ensure Intense Lighting’s continued growth and success for years to come,” says Zorrilla. “He is more than qualified for this position and I am extremely pleased with his decision to take on the role of President.”

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Julie Smith Taylor
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