Our purpose is to provide a platform that will empower individuals on their fitness journeys, and provide the tools for them to do so by providing access to the finest content in fitness, nutrition and inspiration.
Singapore (PRWEB) April 24, 2013
According to a recent study by the Centers for Disease Control and Prevention, eight out of 10 people over the age of 25 are overweight and 78 percent of Americans are not meeting basic activity level recommendations, but thanks to the launching of a new fitness platform, people across the globe will now have access to content that provides excellent fitness guidance to help improve their overall health and change their lives forever.
"Our purpose is to provide a platform that will empower individuals on their fitness journeys, and provide the tools for them to do so by providing access to the finest content in fitness, nutrition and inspiration,” said Jon Chew, Founder and CEO of LiveFitter.com. “We feature only the best, and obsessively filter the most awesome content in the world, so our readers will not have to."
The company’s founder went on to point out that people can read its content by visiting its website at http://livefitter.com/, a digital platform featuring the best fitness content available online such as videos, will showcase the highest quality user submitted content relevant to fitness, nutrition and inspiration.
The launching of the new platform could prove to have perfect timing.
According to a recent report released by Trust for America's Health (TFAH) and the Robert Wood Johnson Foundation, the number of obese adults, along with related disease rates and health care costs, are on course to increase dramatically in every state in the country over the next 20 years.
In addition, the report revealed, if obesity rates continue on their current trajectories, by 2030, 13 US states could have adult obesity rates above 60 percent, 39 states could have rates above 50 percent, and all 50 states could have rates above 44 percent.
The content provided on Livefitter.com, Chew stressed, is the answer to helping people live healthier lives.
Pre-launched as a fitness community site in November 11, 2011, the page has netted more than 100,000 Facebook fans and received more than a million impressions across all platforms on a monthly basis.
"Fitness personalities are a very unique and passionate group of contributors,” Chew noted, before adding, “We started to see the need for the platform when we realized many content creators were churning out such high quality content without achieving their due in viewership. We wish to be an avenue for them to break into the mainstream and gain the recognition they deserve."
LiveFitter's content is created by its target audience, and offers a chance for fitness personalities to gain exposure and recognition as feature subjects, writers, designers, and subject matter experts.
Types of content include:
Stories of individuals who have changed their lives by embracing the journey of health & fitness
Motivational Quotes, stories and "pick-me-ups"
We will feature products which are innovative, unique or just plain cool
Personality of Cover Feature
Photo spread and interview with the featured fitness personality
Tips & Advice
Information about Training Programs, Diet Plans, Recipes, Supplementation
“The layout of the platform is modeled in a Web 3.0 image styled platform which enjoys great popularity in the mainstream community, and also boast of interactive elements like hyperlinks, which also serve as back links to our contributors, hence increasing their SEO and web ranking should they be selected to be featured on our platform,” Chew said. “LiveFitter is currently offering Beta invitation only access to Fitness Influencers allowing them the ability to share their content on our fast growing platform.”
For more information, visit http://www.livefitter.com, or contact claire.jedrek(at)livefitter(dot)com.
LiveFitter.com’s purpose is to enable individuals to successfully embark on their fitness journeys.
The website strives to provide the best content in fitness, nutrition and inspiration that’s tailored to meet the specific and ever-changing needs facing its readers.