“ETi’s expertise in LED lighting will further enhance our relationship with consumers as a trusted source of intuitive and innovative home products designed to simplify people’s lives.” said Toni Sdao, Whirlpool’s Director of Lic
Philadelphia, PA (PRWEB) April 25, 2013
Elec-Tech International Co., Ltd. (ETi), a publicly traded Chinese company, and ETi Solid State Lighting Inc., a U.S.-based, wholly owned subsidiary, today, at the opening of LIGHTFAIR® International (LFI), introduced a new line of residential LED lighting products under the familiar and trusted Whirlpool® brand name.
The initial product offering for Whirlpool™ LED Lighting consists of two series of LED bulbs designed to help consumers retrofit their homes with attractive, energy efficient LED light sources, replacing conventional incandescent and compact fluorescent (CFL) bulbs. The first line, the design of which is inspired by the distinctive look of the Whirlpool Ice Kitchen Collection , includes A19, BR, and PAR bulbs with traditional E26 bases, as well as both MR16 GU5.3 and MR16 GU10 spot lights. Decorative shapes, in the form of G25 globes and candelabra bulbs, round out the line. This design is UL approved, performs to DOE standards, and is backed by a 5-year warranty.
The second group of products offered within the initial Whirlpool™ LED Lighting portfolio is a group of extra-long life LED bulbs featuring a more heavy duty look and feel. The A19, BR, PAR, MR16 GU5.3 and MR16 GU10 bulbs as well as 4” and 6” recessed downlights, both with and without gimbal trim, are ENERGY STAR® rated and feature a 6-year warranty. Both product series will be prominently displayed in Booth #1615 at LIGHTFAIR® International, the premier event for the lighting industry and North America’s largest annual architectural and commercial trade lighting show.
With more than 100 years of experience, Whirlpool Corporation is the global leader in home appliances. While the company is still best known for its laundry and kitchen appliances, Whirlpool brand provides uncomplicated solutions consumers can trust throughout their homes, including a broad range of products from home environment to water filtration and now lighting.
Earlier this year, Whirlpool and ETi announced a multiple year licensing agreement giving Elec-Tech the rights to manufacture, market, distribute and sell Whirlpool branded LED lighting products to the retail marketplace in the United States and Canada.
“ETi’s commitment and expertise in the area of LED lighting will further enhance our relationship with consumers as a trusted source of intuitive and innovative home products designed to simplify people’s lives.” said Toni Sdao, Whirlpool’s Director of Licensing, North America Region. “We are confident that our relationship with Elec-Tech will optimize mutual product development opportunities at a time when the LED lighting market is just emerging in North America.”
“The addition of the well-known and respected Whirlpool brand to our LED lighting portfolio, alongside the AEG and ETi brands, has rounded out ETi’s global branding and marketing roadmap, providing an unparalleled platform for the successful introduction of our LED lighting products around the world,” said Ms. Eva Chan, CEO of ETi Solid State Lighting Inc. and a member of the Board of Directors of Elec-Tech International Co., Ltd.
ETi formally entered the LED industry in 2009 through a series of mergers and acquisitions. With intensive capital investments and the gathering of top experts in the world, ETi has been devoting itself to developing core technologies and strategies in the LED industry. Through a focus on technological innovation, vertical integration, scale and cost, ETi has established an infrastructure able to deliver a competitive edge in the global market.
About Elec-Tech International Co., Ltd.
Elec-Tech International Co., Ltd. (ETi), an innovative leader in the small household appliances and LED lighting industries, was founded in Zhuhai in May 1996 and listed on the Shenzhen Stock Exchange in June 2004 with its stock code as 002005. ETi now operates more than 20 wholly owned and holding enterprises with more than 15,000 staff as well as seven research & development and production bases – located in Zhuhai, Wuhu, Zhongshan, Shenzhen, Dalian, Yangzhou and Bengbu. With 765 patents, ETi is one of the outstanding private technology-based enterprises and key hi-tech enterprises under the State Torch Plan in China. As a licensed manufacturer of Whirlpool® products, ETi will provide the latest in LED lighting technology with a growing line of products that will include LED bulbs, fixtures, and intuitive lighting products using sensing and adapting technologies. Whirlpool LED lighting products will be sold at retailers throughout the U.S. and Canada, as well as online.
About ETi Solid State Lighting, Inc.
ETi Solid State Lighting is a wholly owned subsidiary of Elec-Tech International Co. Ltd., providing the latest in LED lighting technology with a growing line of products that includes LED bulbs, fixtures, portable lamps, and LED tubes. The U.S. headquarters is located in Cleveland, OH. Additional information is available by calling 1-855-384-7754 or online at http://www.etiled.us.
About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2012, 68,000 employees and 65 manufacturing and technology research centers around the world. Whirlpool Brand is committed to advancing technology in ways consumers want and need it, creating simple solutions that optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool Brand, please visit http://www.whirlpool.com or find us on Facebook at http://www.facebook.com/whirlpoolusa. Additional information about the company can be found at http://www.whirlpoolcorp.com.