The study confirms that people are able to make better choices when the consequences are made crystal clear. A calorie number means nothing to most people, but faced with the prospect of a defined amount of exercise, the choice becomes easier to make.
London, UK (PRWEB UK) 27 April 2013
The study of 300 volunteers showed that menus displaying the amount of exercise needed to burn off the calories in meals helped people consume fewer calories.
The volunteers were split into three groups. The first group had a menu without any calorie information, the second group had menus with calories displayed.
The third group had menus that showed the number of calories plus the amount of brisk walking required to burn them off.
All of the menus offered the same choice of food and drink, which included burgers, sandwiches, salad, chips, soft drinks and water.
None of the volunteers was aware of the reason for the study and the researchers took into account hunger levels when interpreting their findings.
On average, the group given the exercise equivalent consumed 100 fewer calories than the other groups.
“The study highlights the importance of the human mind in losing weight," says Rob Woodgate, co-creator of DietAssist. "The study confirms that people are able to make better choices when the consequences are made crystal clear. A calorie number means nothing to most people, but faced with the prospect of a defined amount of exercise, the choice becomes easier to make.”
“At DietAssist, we teach people the psychology of dieting and tricks to help them work with their mind. In short, we teach them how to lose weight more easily and keep it off.”
The DietAssist programme is the result of over 20 years experience of helping people to lose weight effectively, and uses the latest psychological techniques to avoid the self sabotage and demotivation that dieters commonly experience.
The DietAssist programme helps dieters strengthen their motivation and resolve, and creates the optimum psychological state for success. It is designed to work alongside any weight loss programme or sensible eating plan.