VDC Research: Consumers Continue to Ignore Security Risks Posed by Mobile and Next Generation Devices

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Results of Recent Research Shows Consumer Mindset Around Security Has Not Adapted to the Growing Risk of Attack

VDC Research, M2M Research for a Connected World

“When it comes to security for mobile and next-gen devices, it’s the wild west."

VDC Research (VDC), a leading M2M market intelligence firm that provides technology suppliers, product managers and engineering leaders with research-driven insights to help guide their product development and technology strategies, today unveiled highlights of recent research on consumer device security. The research focused on consumer attitudes related to the security of their smartphones and next generation connected devices.

In sharing highlights of this study, VDC’s Senior Analyst Jared Weiner said, “When it comes to security for mobile and next-gen devices, it’s the wild west. Consumers remain largely unaware of the availability, value, and need for add-on security solutions for these devices despite rapid escalation in attacks. The actual security threat presented by these devices is far ahead of consumer awareness.”

Hackers and other malicious entities have increasingly targeted smartphones and tablets as sources of credit card numbers, bank accounts and other sensitive personal information. While the vast majority of consumers have not yet taken steps necessary to sufficiently protect their mobile devices, we see a small but growing minority of consumers beginning to recognize the inherent risks in using these products.

Recent highlights from our Security & The Internet of Things research include:

  •     Only 13% of smartphone users and 24% of tablet users indicated they have paid to download applications that provide security protection.
  •     Consumers are unaware and uninformed. PC security vendors such as McAfee and Symantec are well known to consumers, but most vendors of mobile security solutions are unknown, as are the benefits of their offerings.
  •     Consumers believe prices for mobile and next-gen device security solutions are too high. Many consumers are reluctant to become early adopters of security technologies at current price points.
  •     Consumers don’t know what they need. Helping them to recognize that risks exist and to understand how to choose a solution to mitigate them is a challenge.

Weiner went on to say, “We believe the current state of disorder and confusion in mobile and next-gen device security presents huge opportunities for vendors. Large scale attacks with serious implications are almost certainly in the offing, and consumer willingness to pay for protection from these attacks is only going to increase as a result.”

VDC Research is the leading M2M market intelligence firm that provides engineering leaders and technology suppliers with research-driven insights to help guide their product development and technology strategies. For over two decades, VDC Research has been conducting research and analysis of the global M2M market. Born out of its embedded engineering research practice, VDC Research surveys and interacts with thousands of engineers from all vertical markets including industrial automation, retail, manufacturing and medical devices, to gain insight into their project requirements, solution selection criteria, preferences and trends.

Based on a unique blend of quantitative and qualitative analysis that offer granularity and breadth of coverage, VDC is organized around four practice areas, each with its own focused area of coverage. Together, they enable a unique 360-degree perspective of the opportunities and challenges resulting from The Internet of Things and M2M.

For more information visit: http://www.vdcresearch.com

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Ellen Slaby
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