Deppe Communications Completes Rebranding of Behavioral Health Provider in Northeast Florida

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Deppe Communications completed a nearly year-long rebranding process including new name, logo and marketing materials for a large behavioral health provider near Jacksonville, FL. The Marketing Agency provides outsourced marketing services to businesses including branding, advertising, public relations and online marketing.

Starting Point logo

Starting Point Behavioral Healthcare's new logo

"Kim worked directly with our Board of Directors and staff throughout the entire rebranding process to ensure a smooth transition," said Starting Point CEO Laureen Pagel, PhD.

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Deppe Communications completed a rebranding campaign for the former Sutton Place Behavioral Healthcare with a press conference launch April 19 that included the unveiling of the new name and logo. The mental health and substance abuse treatment provider located in Yulee, FL is now named Starting Point Behavioral Healthcare. Deppe Communications is a marketing consultant that provides outsourced advertising, branding, marketing, public relations and online marketing services to business.

The rebranding process began nearly a year ago when the non-profit agency’s board determined as part of its strategic plan that the brand needed to be refreshed. Sutton Place hired Deppe Communications to conduct research and write a marketing plan, then implement the rebranding campaign. The work includes a new logo, all new marketing materials, a new website design and content and an image-buidling advertising campaign.

“Working with Kim Deppe of Deppe Communications was a very positive experience for our organization,” said Starting Point CEO Laureen Pagel, PhD.  “Kim worked directly with our Board of Directors and staff throughout the entire rebranding process to ensure a smooth transition.  Her wealth of marketing experience and knowledge was invaluable to us and we are extremely pleased with the results.”

The press conference was attended by dozens of elected officials, judges, healthcare providers, board members, employees and local residents of the Nassau County, FL area. Dr. Pagel unveiled the new signage displaying the new name and logo. “Our services help people make significant changes to improve their mental and physical health,” Dr. Pagel said, adding “our new tagline, ‘Healing Begins Here’, sums up the approach we take in helping others. We felt there were many people in our community who did not really know what we do, so it was important for us to be more active in telling the community about our services.”

Deppe Communications is an outsourced marketing, advertising and public relations agency located in the Jacksonville, FL area. With more than 25 years corporate marketing experience, owner Kim Deppe combines strategic marketing planning with digital marketing technology to create completely integrated marketing campaigns. For more information, visit or call 904.524.0170.

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