Graph Tech Guitar Labs Announces New Distribution Partner for Latin America and the Caribbean

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Goris Group adds full line of Graph Tech products to its newly created musical instrument and accessory distribution division.

“There is extremely high demand for our products in the Latin American market,” says Graph Tech VP of Sales & Marketing, Will Blair, “and we’ve been seeking out the right partner to manage the entire region for some time now".

Graph Tech Guitar Labs, the world’s largest manufacturer of premium guitar nuts and saddles, is very pleased to announce a new strategic relationship with Goris Group to distribute the full line of Graph Tech products throughout Latin America and the Caribbean.

With 20 years of proven sales and distribution expertise representing premium brands such as Zippo and Bushnell, Goris Group recently created a second division to focus solely on the music industry. As a premium brand in high demand in the marketplace, Graph Tech’s products were a natural fit for the new division.

“There is extremely high demand for our products in the Latin American market,” says Graph Tech VP of Sales & Marketing, Will Blair, “and we’ve been seeking out the right partner to manage the entire region for some time now. Goris Group’s expertise in this market, and their ability to provide distribution and product support to the entire region made for the perfect fit. Our relationship will allow them to act as a ‘master’ distributor that can either distribute direct to dealers and retailers when required, or supply other distributors based on the needs of the specific market. We couldn’t be more excited about the opportunity to work with Goris to grow this important market.”

According to Goris Group’s president and founder Jose Goris, “For us, Graph Tech was a great addition to our current musical instrument and accessory lineup. We decided to take on the entire product line so we can offer the Latin American distributors a full range of accessories for stringed instruments. We’ve seen a steady and significant growth in the Latin American music industry market for a number of years, and we want to capitalize on it with our 20 years of experience in the region. The innovative products manufactured by Graph Tech make it a line that we’re very proud to represent through our distribution network. Combined with our other product lines and a very well trained sales team, this relationship will allow us to provide even more value to Graph Tech distributors in Latin America and the Caribbean.”

Goris Group will be stocking the complete assortment of Graph Tech products, including TUSQ®, TUSQ® XL and Black TUSQ® XL nuts and saddles, String Saver™ saddles, ResoMax™ Harmonic Bridge Systems, ghost® Modular Pickup Systems, TUSQ Picks, Chops PrePlay®, and Ratio Tuned Machine Heads. For Latin American or Caribbean dealer or distribution inquiries, please contact Goris Group at 305-371-7170, or Graph Tech at 1-800-388-7011.

About Graph Tech Guitar Labs-
Founded in 1983 by Head Honcho Dave Dunwoodie, Graph Tech Guitar Labs is the largest manufacturer of branded nuts and saddles in the world. Focused on innovations to improve the guitar playing experience, Graph Tech manufacturers and sells the following premium brands: TUSQ®, TUSQ® XL, Black TUSQ® XL, String Saver™, ResoMax™ Harmonic Bridge System, ghost® Modular Pickup System, Ratio Tuned Machine Heads, NuBone, NuBone XB, and Chops PrePlay ®. Along with a global distribution network supporting the retail and repair business, many of the world’s most renowned guitar manufacturers choose Graph Tech products, including Carvin, Fender, Gibson, Godin, Guild, Ibanez, Jay Turser, Larrivee, Martin, Peavey, Samick, Schecter, Taylor, Yamaha, and many more.

About Goris Group-
Jose Goris and his wife Viviana started the company with a clear idea: Good brands always prevail. With that in mind, they started a successful business representing and distributing world-class brands in Latin America and the Caribbean. Operating with two divisions, Goris Group has attracted many top brands over the last two decades. As Sales Representatives for Latin America, the company oversees the distribution and sales & marketing efforts of premium outdoor brands like Zippo, Bushnell, Tasco, Inova, Nite Ize, Princeton Tec, and Serengeti. The second division manages a network of musical instrument and accessory brands for Latin America and the Caribbean. Through this division, Goris Group currently distributes products for Rivera, ZT Amps, Aria Guitars, Earthquaker Devices, and its latest

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