BÉABA, French “Babycook” Inventor, Opens U.S. Subsidiary Directly Serving Local Baby & Housewares Retailers

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BÉABA (http://www.beabausa.com), known worldwide for developing and marketing innovative products for the juvenile industry with a focus on design and technology, opens Peek A Boo USA, its first U.S. office. The new subsidiary, located in Hoboken, NJ, will be the primary contact for all current and potential customers starting May 1, 2013.

BEABA Babycook Pro 2X features two large work bowls to create different types of baby food at once or prepare an extra-large batch of a favorite dish.

"The US market for healthy family eating is seeing a lot of growth and products like Babycook that make healthy eating easier are a big part of this wave," states Olivier Foglizzo, CEO BÉABA USA.

Founded in 1989 and headquartered in Oyonnax, France, BÉABA’s Babycook® has established itself as a leader in healthy baby food preparation with new products being developed every year with practical uses for busy parents looking to make their lives easier. BÉABA is in the unique position of having over 20 years of experience in both baby products and electrics. Moreover, the brand has always represented great design. Collaborations with known French designers like J.M. Chaudeurge and Ora-Ito are at the core of the brand’s identity.

But the design philosophy is more than skin deep. Patented Babycook® the Original Baby Food Maker™ allows parents to cook healthy, homemade food for baby quickly and easily. This one-of-a-kind, compact appliance functions as a steamer, blender, warmer and defroster to prepare fresh, healthy meals in 15 minutes or less from meat, fish, vegetables and fruit. Two new versions just unveiled this year, Babycook® Pro and Babycook® Pro 2X, offer the same convenience with larger capacity bowls and other design enhancements including safe one-handed operation. A complete line of beautifully designed cooking and feeding accessories rounds out the collection.

“The US market for healthy family eating is seeing a lot of growth and products like Babycook that make healthy eating easier are a big part of this wave. As we saw our business grow steadily in North America it became apparent that BÉABA needed a presence in the market to better serve our growing retailer network. For the past five years, distributor Scandinavian Child International had been managing BÉABA in the U.S. market, and we anticipate the transition to our new office to be smooth and seamless,” states Olivier Foglizzo, CEO BÉABA USA. “Now that we will have our finger more closely on the pulse of the U.S. consumer, we will introduce products that best fit the needs and lifestyle of American families.”

BÉABA is part of the Peek-A-Boo group of global brands and will be expanding in the U.S. into other baby and toddler categories beginning with diaper bags, which were launched in early 2013. A national sales force is in place, ready to serve retailers on an ongoing basis, and a full service warehouse has been established in Los Angeles, which will ship product throughout North America. For additional information, call 855-60-BEABA (855-602-3222) or email contact(at)peekabo-usa(dot)com.

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Alise Kreditor
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