Lexity Launches New App for Facebook that Maximizes Ecommerce Traffic and Engagement with Customers on Social Media

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Lexity Facebook Live Store allows merchants to create a storefront on Facebook.

"[Facebook] visitors can browse a store’s full catalog without ever leaving Facebook and share their favorite products instantly with their friends." --Amit Kumar, Lexity CEO

Lexity, the App Platform for Ecommerce, recently introduced the Facebook Live Store app that lets merchants create a storefront directly on their store’s Facebook page. The Lexity Facebook Live Store App also enhances their brand presence on Facebook while engaging their fans.

"Ecommerce merchants want the ability to place their products directly in front of consumers on one of the top social media platforms,” said Amit Kumar, CEO of Lexity. “Visitors can browse a store’s full catalog without ever leaving Facebook and share their favorite products instantly with their friends."

The Facebook Live Store App automatically syncs with product data daily. Users can comment on products and engage with social widgets for Facebook and Twitter. Visitors who decide to buy will be redirected to the merchant’s online store to complete the transaction.

The App integrates with Lexity Live, Live Sales and Facebook Retargeting, giving merchants the ability to monitor their Facebook visitor activity in real time, view traffic and revenue generated from their Live Store and bring back visitors with retargeted display ads. Merchants can also receive notifications when interesting visitors are browsing their Live Store and chat directly with them on Facebook.

The Facebook Live Store App is available now at lexity.com, starting at $19 per month.

About Lexity
Lexity is the developer of the App Platform for Ecommerce and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).

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For more media information, contact:
Lisa Hendrickson
516-767-8390
lisapr(at)optonline(dot)net

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Lisa Hendrickson
Lexity
516-767-8390
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