Groundwire Utilizes MTV, Adult Swim and Comedy Central to Bring Hope to Teens in Crisis, Seeks Donations to Reach 2 Million People with The RESCUE PROJECT

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In a unique model that interrupts the lives of teens where they live, Groundwire exists to broadcast hope to every student whether they are struggling and in crisis. Through a series of direct and aggressive TV and radio commercials, teens can reach out to Groundwire coaches, who are available 24 hours a day to hear stories and give encouragement and hope.

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Broken and hurting teens aren’t interested in a monologue. They want to dialogue, ask questions, share their stories, and be heard. By offering them safe conversations with our coaches 24 hours a day, we can create an honest individual dialog...

In a unique model that interrupts the lives of teens where they live, Groundwire exists to broadcast hope to every student whether they are struggling and in crisis, or they are simply needing hope, encouragement, and affirmation.

Through a series of direct and aggressive TV and radio commercials, Groundwire leverages mainstream media outlets to reach youth where they invest their time. Groundwire and their team of international coaches are making an impact by being instantly available via text and instant message, whenever and wherever a young adult may need them.

Young adults turn to social media for help and advice. When those answers come back void, too often teens feel isolated and alone, without an outlet to share their struggles, and to give them solutions and hope for tomorrow. They turn to media streams, which are filled with messages of hopelessness, anger, violence and despair. Groundwire seeks to be a constant reminder that God is waiting to embrace them, heal their wounds and answer their pressing questions.

“In ministry, I was always asking kids to come to me,” explains Sean Dunn, founder of Groundwire. “I realized I was only reaching people that wanted to be reached. I also started to grasp that broken and hurting teens aren’t interested in a monologue. They want to dialogue, ask questions, share their stories, and be heard. By offering them safe conversations with our coaches 24 hours a day, we can create an honest individual dialog that helps young adults navigate the immediate challenges they face. Then, ultimately, we can share with them the hope that is only found in Jesus.”

By using forms of communication most used by teens (text messages and instant messages), Groundwire coaches are a safe outlet. Often, this initial conversation becomes a continuing relationship, where coaches become mentors who follow up and offer resources to help guide the youth in their budding Christian faith.

“Think about it. Often, in the middle of the night, the people up watching networks like MTV, Comedy Central, Adult Swim and Fuse are people who are struggling,” continues Dunn. “They can’t sleep, they are alone and they turn to entertainment to escape. By being available to this group at all hours of the day or night, Groundwire coaches are positioned to offer caring conversations and to share with them the hope found in Jesus.”

Now, with the Rescue Project, Groundwire hopes to raise enough funds to impact over 2 million viewers in the coming months. Reaching this scope of audience will cost $10,000. Accepting donations of all sizes, The Rescue Project is currently 70% funded, and is now in the final stages of fundraising. All donations are tax deductible, and can be made at http://www.groundwire.net/rescueproject.

Groundwire was launched in 2003 as an outreach program of Champion Ministries on two secular stations in Denver, CO and Spokane, WA with radio spots that simply shared the hope, love and purpose of Christ. This model has evolved, with targeted ads currently heard on over 1,500 radio and TV stations (both Christian and secular), reaching a weekly audience of over 20 million. Hundreds of volunteers offer live coaching and encouragement 24 hours a day via http://www.groundwire.net, which averaged over 200,000 visits each month in 2012.

Champion Ministries d.b.a. Groundwire operates as a 501(c)3 tax-exempt organization.

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Lori Lenz-Heiselman
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