These six inductees have been vocal and influential proponents of using scientific methods to prove the value of communications programs.
Washington, D.C. (PRWEB) April 25, 2013
PR News will induct six longtime leaders in metrics-based PR into its Measurement Hall of Fame in a special ceremony at the May 15, 2013, Measurement Conference at the National Press Club in Washington, D.C.
PR News’ Measurement Hall of Fame inductees, class of 2013, are:
•James Fetig, recently retired chief, external relations, for the Corporation for National and
•Diane Lennox, PR services manager for SAS
•David Michaelson, managing director for Teneo Strategy
•Katie Paine, chief marketing officer, News Group, and chairman & founder, Salience/KDPaine
•Mark Weiner, CEO of PRIME Research
•Donald K. Wright, Harold Burson Professor and Chair in Public Relations, Boston University’s
College of Communication.
For more details, visit http://www.prnewsonline.com/prmeasurementconference2013.
For the past three years PR News has inducted leading lights of PR measurement for their long-standing and continued efforts in advancing and championing PR measurement, for promoting the importance and awareness of key metrics within the PR community and for playing a role in the development of measurement standards. “These six inductees have been vocal and influential proponents of using scientific methods to prove the value of communications programs,” said Steve Goldstein, editorial director, events, PR News.
Top PR measurement experts will convene at Washington, D.C.’s historic National Press Club on Wednesday, May 15, to share the latest real-world tactics used to show senior leaders the value and effectiveness of communications programs. PR News’ PR Measurement Conference is the most important metrics-focused day of learning of the year, and the 2013 edition will feature measurement leaders from organizations such as General Motors, Allstate Insurance, Sodexo, SAP National Security Services (SAP NS2), Ketchum and more.
The PR Measurement Conference will include the Hall of Fame induction ceremony, a luncheon keynote presentation from C.C. Chapman, author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness, and a networking reception. Register now at http://www.prnewsonline.com/prmeasurementconference2013; the early bird rate ends April 26. For questions regarding the conference, contact PR News’ Laura Snitkovskiy at laura(at)accessintel(dot)com.
For more information about PR News and related events, books, webinars and awards programs, visit http://www.prnewsonline.com. PR News is part of the Media/Communications Group of Access Intelligence LLC. Sister brands include min, Folio, CableFAX, Cynopsis, Studio, Dorland Health, Defense Daily, Chemical Engineering, Aviation Today, Via Satellite and others.