Integrated solutions enable marketers to create more personalized communications and automate many manual processes, all from one integrated interface, making their jobs easier and their marketing efforts more effective.
Saratoga Springs, NY (PRWEB) April 25, 2013
Informz, Inc., a leading email service provider for the association and nonprofit industries, has released a new guide explaining the ins and outs of integrated email marketing and why associations should make the switch to this advanced email marketing approach.
The new guide – Is Integrated Right for You? – is available for free download from the Informz website. This guide serves as a resource to email marketers who are considering making the switch to integrated email marketing. When marketers combine the value of their association management system and email service provider, the benefits are staggering.
“Integrated email marketing puts all of the great data associations have in their database right at their fingertips,” said Joe Tyler, CEO of Informz. “Integrated solutions enable marketers to create more personalized communications and automate many manual processes, all from one integrated interface, making their jobs easier and their marketing efforts more effective.”
The guide illustrates:
•The benefits of integrated email marketing, such as improved results, improved efficiency, and improved data integrity;
•The perfect “recipe” for targeted email marketing and how integrated email marketing enhances this recipe;
•An example of integrated email marketing in action, which saved one organization $30,000 and outperformed their other email campaigns;
•Turnkey and API integration options with Informz.
For more information about Informz products and services visit http://www.informz.com or contact Lori Ely at 1-888-371-1842 x208.
Informz is a leading provider of email marketing solutions that enable associations and nonprofits to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their audiences, manage information about their constituents, and receive valuable feedback to refine future action. In addition to email marketing solutions and services, the Informz product portfolio also includes text messaging, online survey tools, online voting, event registration, and database integrations.