Medialets Announces Appointment of Industry Veteran Lynn Bolger to Senior Vice President of Agency Relations

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New role will support the continued growth of third-party ad serving for leading mobile and tablet advertising company

“Lynn has the perfect combination of analytical skills and industry knowledge to help our largest partners successfully take leadership positions in the high growth world of mobile media," said Eric Litman, CEO of Medialets

Medialets, the essential advertising platform for mobile and tablets, announced today the appointment of Lynn Bolger as Senior Vice President of Agency Relations. Bolger is based out of the company's global headquarters in New York.

In her new role, Bolger will build the team responsible for working closely with the ad agencies and agency holding companies that leverage Medialets’ third-party ad serving and rich media platform, providing the strategic guidance, support and training agencies need to effectively scale their mobile capabilities. The position is new for Medialets, and was created to support the company’s growth as the leading third-party ad server for mobile and tablet campaigns.

Bolger is a proven industry veteran with a deep understanding of agency needs. Most recently, Bolger served as the Executive Vice President of Advertising Solutions at comScore, where she helped drive sales of syndicated and custom measurement tools that allowed agencies to integrate digital planning into the traditional planning process and, ultimately, gain a clearer view of digital ROI. Prior to joining comScore in 2002, Bolger spent more than 20 years working on the agency side, leading the digital media practice for Initiative Media and Ammirati Puris Lintas, both of which belonged to the Interpublic Group of Companies, Inc. Bolger began her career in research and planning positions at major agencies working on accounts like BMW, Compaq, Campbell’s Soup, Frito Lay, Avis and many others.

“Lynn is sharp, well-connected, and has tremendous experience in the digital media space," said Eric Litman, CEO and founder of Medialets. “She has the perfect combination of analytical skills and industry knowledge to help our largest partners successfully take leadership positions in the high growth world of mobile media. I couldn’t be more excited to have her on board.”

“While there’s no question agencies are facing the mobile imperative today, their desktop solutions are falling short – particularly when it comes to measuring ROI,” said Bolger, “As the only third-party ad serving platform built from the ground up for mobile, Medialets is uniquely positioned to address the challenges agencies encounter as they deepen their investment in mobile and tablet advertising. I’m thrilled to be a part of the team that's driving mobile advertising forward.”

Founded in 2008, Medialets is headquartered in New York with offices in London, Chicago, and Los Angeles. For more information visit http://www.medialets.com or follow Medialets on Twitter @medialets.

ABOUT MEDIALETS

Medialets is the essential platform for mobile and tablet advertising. The company offers third-party ad serving and rich media, enabling brands and agencies to more effectively create, deliver and measure mobile and tablet campaigns. Medialets' technology, which is built expressly for mobile, is supported by comprehensive services and a seamless workflow that transforms complex mobile ad executions into measurable and meaningful results. Every major agency holding group and the world’s biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal, The Weather Channel and Yahoo!, have used Medialets to power their mobile and tablet campaigns. In operation since 2008, the company is based in New York City with offices in London, Chicago and Los Angeles. To learn more, visit http://www.medialets.com.

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