SEO Growth Not Enough To Crack U.S. Top 200 Careers

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As the search industry continues to grow, Bough SEO has analysed the top 200 career choices. The London search agency begs the question; where does it fit the bigger employment picture?

Bough SEO - London SEO Agency

Bough SEO - London SEO Agency

While the growth and future potential of SEO and Digital Marketing is clear, Career Cast proves that people are still unaware of the career opportunities our exciting industry can provide.

BOUGH SEO has been digesting the findings of Career Cast’s 2013 Jobs Rated report, and was shocked to discover that Search Engine Optimization and Digital Marketing are still considered to be outside of the top 200 career choices in the United States.

Jobs Rated is an annual report that compiles the top 200 careers based on work environment and stress, hiring outlook, and average salary.

According to eMarketer, U.S. based businesses alone will spend $19.8bn on search marketing in 2013. By 2016, the SEO industry in the U.S. will double its revenues compared to the start of the decade from $12bn to $24.5bn, while the overall digital marketing sector will achieve similar growth numbers in the same time.

The failure of SEO careers to make the top 200 list is not symptomatic of a lack of interest in online-based employment opportunities in general; there are four career options all found in the top 125 positions on the list.

     •    Website Developer, 24th place, average salary c. $78,000
     •    Market Research Analyst, 40th place, average salary c. $62,000
     •    Online Sales Manager, 82st place, average salary c. $88,000
     •    Advertising Account Executive, 124th place, average salary c. $67,000

Stress in these roles was relatively low, while employment prospects were all at or above the average levels for those positions, and were among the highest throughout the entire ranking. While some may consider web development similar to SEO, there are marked differences between what a professional in each field would do.

One reason for SEO not cracking the top 200 careers list is likely a lack of knowledge about the industry. Despite the impressive growth numbers, SEO is still an alien and obscure industry to many who are not directly involved with it in some respect. At the same time, interest in traditional marketing positions remains as strong as ever, despite greater levels of business investment moving to digital marketing areas.

There is no doubt that a career in an SEO agency as an SEO professional can be an exciting and rewarding one. Stress levels would match the lows found in other online positions, while the employment opportunities in such a fast growing business are obvious. An entry level SEO can expect, on average, to earn c. $44,000 depending on experience, with salaries steadily increasing with career progression. Mid-level strategist and management roles can earn from $60,000, while senior marketing directors can expect to approach six-figure sums.

While such studies aim to inform jobseekers and students and diversify employment markets, these groups should also consider the potential of a career in an industry such as SEO. This is especially true when you consider the industry can be easy to move into, even as a freelancer and low-paid positions such as bartender and hairstylist still hold prominent positions in the top 200.

Speaking about the Career Cast list, Robert Reeve, Managing Director of Bough SEO, commented, “While the growth and future potential of SEO and Digital Marketing is clear, Career Cast proves that people are still unaware of the career opportunities our exciting industry can provide."

“As the focus on SEO and Digital Marketing in general continues to intensify, we are confident that these opportunities will become better publicized and embraced, and the numbers of people employed in various positions across our industry will sharply increase.”

About Bough SEO

Bough SEO is a professional, full-service search engine optimization company based in London, delivering a first-class service to a variety of clients in various areas of digital marketing. In addition to search optimization, Bough SEO provides social media management, website development, and a range of easy to use SEO tools, among other services.

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Robert Reeve
Bough SEO
02079 36 35 74
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