Customers with little understanding of care methods and techniques often turn to the web for guidance
Battlesbridge, Essex (PRWEB UK) 27 April 2013
This spring, the team at the Essex-based retailer have been hard at work putting together high quality how-to guides for external websites to raise the profile of its very own online Advice Centre.
Several of these pieces have now been approved for publishing on some highly informative DIY and home improvement websites on the web.
The company’s guide to tackling one of the trickiest maintenance tasks, titled 5 Things to Consider When Sanding a Wood Floor, has already proven to be a huge hit with visitors to a US-based support site. A separate article exploring the techniques involved in fitting wood flooring around a door has been snapped up by Howitoo, another platform with a large readership and impressive online footprint.
So why are the team at Green Apple so eager to distribute specialist advice to external websites?
“Writing pieces for external websites gives us the opportunity to establish ourselves as experts in our field and builds our brand at a natural pace,” explains a member of Green Apple’s sales team. “It also gives us a chance to point consumers in the direction of our own in-house Advice Centre, which we believe is one of the most comprehensive archives of its kind on the web. It’s been written to appeal to customers of all ability levels and is an excellent point of reference for both novices and professionals, so acts as another valuable resource for those who have stumbled across our articles elsewhere.”
Some of the topics covered by the Green Apple team in their guest articles may seem basic to those who are more experienced when it comes to installing and maintaining floors, but as our sales rep goes on to explain, customers with little understanding of care methods and techniques often turn to the web for guidance.
“The internet offers an almost infinite wealth of information for DIY amateurs, but it’s sometimes difficult to know which websites to trust,” he adds. “Unlike many other webmasters, we’re committed to distributing information that’s accurate and completely free from bias or sales pitches.”
Green Apple Flooring supplies an extensive range of solid wood, engineered and laminate flooring to the UK. The company is proud to stock flooring and maintenance products from some of the best-known flooring brands in Europe, including Quickstep and Elka, at extremely competitive prices, with free delivery available on larger orders. Visit the company’s website for more information or call 0800 002 9525 to speak to a member of staff directly.