Our Club allows luxury brands to directly access hard-to-find diverse affluents online.
Stratford, CT (PRWEB) April 25, 2013
Chris Ingram, described as 'The Dean of Media' by Ad Age and 'The Godfather of Media' by The Financial Times, has invested in Our Club Collection, a new private social media platform that allows luxury brands to target and engage more intimately with affluent consumers.
Ingram said: "What I like about Our Club is that it’s a targeted social media platform that generates immediate revenue. It offers luxury brands the unique opportunity to engage affluents in the privacy of their existing social networks.”
Mr. Ingram, regarded as the founder of the modern media agency, built CIA Medianetwork into a 29 country multi-national company before selling it to WPP for $800 million in 2001. Over the years he has bought into, or bought out, over 100 companies in the media and technology space.
Margaret Young, founder of Our Club, commented, "We have a very compelling value proposition - unlike public social networks, Our Club is an invitation-only platform offered only to established, pre-qualified affluent organizations. Our Club is designed to grow brand equity and revenue through social media, as opposed to flash sales and other discount sites. We offer our brand partners long-term, high value relationships not just transactions.”
About Our Club Collection
Our Club is a social commerce platform that is provided to diverse affluent membership organizations (e.g. African American, Hispanic, Asian, Women and LGBT social and professional groups). Our Club leverages its in-depth understanding of diverse segments and comprehensive member profiles to help luxury marketers craft targeted, compelling and relevant offers that increase loyalty and share of wallet. The company has already signed up three national elite organizations representing high net worth individuals, with average annual HH income >$250,000 and net worth greater than $2 million.
Our Club’s Founder and CEO, Margaret Young, a Harvard MBA, brings a unique blend of marketing, technology and entrepreneurship experience. Her executive roles include Ogilvy, IBM, The Cambridge Group and Founder/CEO of Mill Square Group.
Our Club is headquartered in Stratford, Connecticut and was launched after a beta test in September 2012.
For more information, contact info(at)ourclubnow(dot)com.