Leia also reported an increase in the popularity of cup sizes from a GG to J. GG cup sales rose by 6% year-on-year, while H cups were up by 13%, HH cups by 35% and J cups by 34%.
Desborough, Northamptonshire (PRWEB) April 26, 2013
In addition to a rise in April swimwear sales, Leia also reported an increase in the popularity of cup sizes from a GG to J. GG cup sales rose by 6% year-on-year, while H cups were up by 13%, HH cups by 35% and J cups by 34%.
Leia attribute this boost to more customers using professional fittings to discover their true bra size. They describe how a correct-fitting bra should be comfortable, supportive and provide best possible shape under clothes. The wrong bra is likely to feel uncomfortable, may lead to back and shoulder pain, and could adversely affect posture.
Leia also reveals that its current most popular back size is a 32-34 back. Meanwhile, its best selling swimwear size overall is a 34F combined with a medium bottom. The retailer has seen a rise in sales of full cup bikinis - a popular style choice for those who have a larger cup size - with full cup bikini top sales up by 22%. Popular full cup bikini options include Fantasie swimwear’s Grenada, Biarritz and Martinique collections, all available up to an H cup.
Nigel Addison from Leia lingerie said, “With Britain experiencing one of the coldest March periods on record, purchasing swimwear was not something on many consumers’ minds. However, as the weather changes this does appear to have altered and it’s great to see that our swimwear sales have risen during April. Whilst we offer a variety of collections for customers from an A to K cup – it is clear to see our large cup size offering is favoured by the majority, with interestingly C cups being the slowest selling cup size for us.”
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com