BTI Lists Haynes and Boone Among Best-Branded Law Firms

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Firm recognized as an Honor Roll member in seven categories.

It’s great to see that our efforts to promote a culture of client service are being appreciated in the marketplace.

The BTI Consulting Group has listed Haynes and Boone, LLP as one of the best-branded law firms, selecting it as an Honor Roll member in seven of a dozen possible categories.

Results included in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013 are the direct result of a specific unprompted client citation.

Based on more than 500 individual interviews with in-house counsel at the world’s largest organizations, Haynes and Boone was included in categories including BTI’s “Bet-the-Company” Premium Brands and as a Game-Changer that captures client attention by being Tech-Savvy and acting as a Client Service Strategist.

“It’s great to see that our efforts to promote a culture of client service are being appreciated in the marketplace,” said Terry Conner, Haynes and Boone managing partner. “Our firm is committed to building on our corporate strengths to establish an international reputation as a ‘board safe’ selection across the range of practices, from transactional work to complex litigation. This kind of recognition shows we are on our way.”

BTI drew on 13 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. During the course of one-on-one in-depth interviews conducted between January 2011 and September 2012, BTI probed clients on which law firms exhibit distinct characteristics driving the selection, consideration and hiring of new law firms.

About BTI Consulting Group
BTI is the leading provider of strategic research to the legal community—performing more market research about law firms than virtually anyone. BTI has helped more than 150 law firms and professional services firms improve client service through compelling research and advice.

About Haynes and Boone
Haynes and Boone, LLP is an international corporate law firm with offices in Texas, New York, California, Washington, D.C., Rio de Janeiro* and Mexico City, providing a full spectrum of legal services. With more than 525 attorneys, Haynes and Boone is ranked among the largest law firms in the nation by The National Law Journal and has been named a "Top Corporate Law Firm in America" (Corporate Board Member Magazine, 2001-2012).

  • Working under a cooperation agreement with MMA Lawyers in Rio de Janeiro. Available by appointment with MMA Lawyers. Haynes and Boone, LLP and MMA Lawyers operate as independent firms.

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Linh Le
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