Freya Reveal Rise In Longline Bra Sales Ahead Of Festival Season

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Lingerie brand Freya has announced an increase in sales of their longline bra ranges – with figures up 95% year-on-year.

Freya Lingerie - Patsy Longline Bra

This season has also seen a rise in sales of cover-up designs for Freya and its sister brand Fantasie – with Fantasie’s kaftan sales up by 21% year-on-year. Freya attribute these figures to a wider range of longline products being available, as well as the fact that many women are pulling together a practical, yet stylish, wardrobe in preparation for the festival season.

Freya offer fashionable and perfectly fitting lingerie, swimwear and sports bras. Many of their longline bra styles can also be worn as outwear with the right accessories when the sun is shining on festival-goers.

Longline bra styles are ideal when worn with denim hot pants, a high-waisted skater skirt or jeans. The Freya Patsy longline bra comes in coral with gold polka dots and lace trim; while the lightly padded cups lift and support the wearer’s shape. The collection is available in from a 28” to 38” back and C to G cup, from £35. The accompanying brief with ruffle edging is available from XS to XL at £15.

Freya’s Secret Garden longline bra picks up on the current floral trend with a print in turquoise, heather and white. Freya recommend that Secret Garden is best teamed with a lace jacket, worn alone or under a sheer blouse. The lightly padded half cup is available with a 30” to 38” back, and from a B to G cup, from £32.

Freya also offers the Flashdance bikini, which is designed with a vivid palm leaf print. The loud turquoise, hot pink, burnt orange and bright blue are mixed with elements of zebra design. Meanwhile, the sweetheart padded bikini top is available with a 28” to 38” back, and from a D to a GG cup, with prices starting at £34.

Finally, Freya’s Firefly fringed T-shirt dress is made for comfort using a soft jersey material and featuring a low scoop neck - available from XS to XL at £45.

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock
Freya Lingerie
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