We reject the industry’s trend of devaluing loyalty because we view the world through the customer lens, said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.
Phoenix, AZ (PRWEB) April 29, 2013
Best Western International, the World’s Biggest Hotel Family®, is celebrating 25 years of its guest loyalty program, Best Western Rewards® (BWR®), with 25 weeks of exciting promotions and giveaways to show appreciation and give thanks to its faithful members.
BWR’s 25th Anniversary promotions will include:
- 25-year members of BWR will be awarded Diamond for Life membership status – the program’s highest Elite tier. As a Diamond for Life member, they’ll automatically receive 30 percent bonus points on all future qualifying stays, either 250 bonus points or a snack and beverage for each stay, a free room upgrade when available and many other exciting Elite-only offers.
- 250,000 bonus points will be awarded to five lucky Elite members who qualify for the program’s “Jump Start to Summer” promotion (April 22 – June 9).
- 25 Weeks of Giveaways (April through October): Each day, for 25 weeks (175 days), one randomly selected Elite member will receive a $25 Best Western Travel Card®, as an appreciation for their loyalty.
- 25-year themed social media promotions will occur throughout the 25 weeks and will offer Twitter and Facebook fans opportunities to win prizes, including $250 Travel Cards.
“We reject the industry’s trend of devaluing loyalty because we view the world through the customer lens,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “The Best Western Rewards 25th anniversary promotions build on the generous benefits already offered rewarding customers their loyalty.”
2013 marks the launch of Best Western’s “Stay With People Who Care℠” advertising campaign showcasing its commitment to providing superior customer care to distinguish its brand. The BWR anniversary celebration embodies that spirit and will continue into October and will include other seasonal and social media promotions.
Best Western Rewards is one of the industry’s most generous rewards programs. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With more than 4,000* locations in 100* countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program and register for the promotion at bestwesternrewards.com.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.