(PRWEB UK) 26 April 2013
The competition, focused around sharing top growing tips with Virginia Hayward, invites customers and Facebook fans to share their top vegetable growing tip. The competition will be independently judged and the lucky winner will receive a ‘Treats from the Garden’ Gift which is a collection of delicious garden-themed treats beautifully presented in a Gooseberry-coloured garden trug.
As Virginia Hayward works to source its quality products which include jams, sauces, biscuits and juices from local suppliers, it was a simple decision to create a competition based on growing beautiful and fresh foods whilst giving something back to gardening enthusiasts across the UK. Justin Walmsley discusses the competition: “We’re passionate about sourcing the best quality products for our customers. It made sense to us to combine our love of the best products with our desire to encourage our customers to share their unique hints, tips and advice with us and fellow spring-inspired gardeners.”
Justin continued, “As a company, we’re focussed on giving our customers the best service we can. However, it’s also very important for us to create a channel in which garden lovers can connect, engage and share passions and information alike. The entries so far provide a hot-bed of gardening and growing tips – some of which we have never heard of or seen before. The competition is also inspiring our Virginia Hayward customer community to turn their attention to their own gardens and encouraged them to try new vegetable growing techniques.”
Please visit https://www.facebook.com/virginiahaywardhampers for more information on the competition which is open until midnight on 28th April, 2013.
The prize for the competition is a ‘Treats from the Garden’ Gift, which includes Claire’s Piccalilli and Raspberry Jam, Frank’s Shortbread, Owlet Apple & Elderflower Juice, and James’ Chocolate Frogs. The products are presented in an oval garden trug to reflect the garden theme of the competition. The winner will be chosen by an independent judge based on the most unusual and innovative vegetable growing tip.
Justin said: “We’re excited to have launched this competition during National Gardening Week. As we are nestled in the heart of the beautiful Dorset countryside we are naturally passionate about the environment and keen to encourage and inspire people to care for their own garden.”
Taking Inspiration from National Gardening Week
National Gardening Week occurs annually, and this year ran from the 15th to the 21st of April. The event was established by the Royal Horticultural Society to promote gardening to a wide audience, including young people and those who are not familiar with the skills involved in cultivating a healthy, varied garden.
As a luxury business in a niche industry, Virginia Hayward is demonstrating that by connecting with customers and fans on a more personal level, the reach they have can be broadened. Furthermore, asking people to participate and share knowledge is an effective way of creating a dialogue with customers.
Virginia Hayward Ltd. was established by the Hayward family in 1984 and is still a family-run business today. Based in the beautiful Dorset countryside, the company creates hampers for gift-givers looking for pre-packed occasion-themed hampers, as well as bespoke and personalised hampers and gifts for corporate clients. They also provide speciality diet hampers for diabetics, vegans and coeliacs.
For more information visit Virginia Hayward online at http://www.virginiahayward.com. The competition is currently running on the official Facebook page: http://www.facebook.com/virginiahaywardhampers.