Social Marketing Agency says, “Don’t beat yourself up, Bermuda”

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Social Marketing Agency responds to comments from Bermuda Tourism Board member in a recent article, Social Traffic, Inc’s Founder Simon U. Ford has called on Bermuda’s Tourism Board to adjust their strategy and focus on connecting with local residents.

"We don't find you new customers we re-engineer your web presence so they find you..."

The post was in response to an article this week in the Royal Gazette, a top Bermuda news site, in which a member of the Board describes many of the challenges they have faced in turning around that nation’s once stellar charm to world travelers. Simon also encouraged Bermuda’s tourism leaders to consider new channels for uncovering unique points of strategic importance.

“Bermuda’s selling position is unique, but many locals have witnessed the negative impact foreign workers bring when they deprive the nation of its unique selling proposition,” Simon said in the post. “I would encourage the members of the Tourism Board to engage the end-user communities into this debate.”

While many agree Bermuda’s challenges are complex and go back several decades, Simon highlights new and emerging technology as a main reason for the fast commoditization of millions of business offerings across all industries.

“What's happened to Bermuda is happening to every business throughout the world, Simon wrote. “Social Traffic, Inc. is happy to facilitate {an} online community on behalf of all Bermuda locals, because the best step forward may mean a step back to align the values of all who prosper in Bermuda.”

Social Traffic, Inc. is a social marketing agency founded in 2007 offering tourism businesses help in establishing, proven, social infused marketing systems for dramatic and sustainable growth. Founder Simon U. Ford has authored multiple social marketing related books, including “Social Traffic –– Marketing in our New Mediascape”; quoted by some readers as the best book on social marketing ever written.

In 2007, Simon was highlighted for dominating a Google product launch in search results; “using social signals Simon outranked Google’s own pages, holding positions #1 and #2 (for months) in YouTube search results for Google’s own product (Google Friend Connect)”. Seven Google developer videos ranked behind Simon’s in positions #3, through #10 – a rare accomplishment.

You can read the full post at the Social Traffic’s blog.

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