“VCM is a new tool that is already proven to be a game changer.” - Nick Kennedy, VP of Sales
Minneapolis, MN (PRWEB) April 25, 2013
A market-tested industry leader in providing integrated printing and mailing services has created a new digital media division that offers one place for its expanding client base to go for more productive print and electronic communication with thousands upon thousands of customers.
The launching of Verified Cross Media (VCM) by Las Vegas Color Graphics comes as the company also opens two regional offices – in Minneapolis and San Diego – as part of its continuing effort to anticipate rapidly shifting and surging digital marketing forces.
“We’ve always been nimble and resourceful for our clients,” said Verified Cross-Media CEO John Scheffler. “VCM now offers us a new tool that is already proven to be a game changer.”
VCM gives clients the power to easily create one-to-one campaigns on a host of platforms and digital marketing channels, those places where consumers live and make decisions about their money: print, e-mail, the web, video and mobile. The tailoring of the messages also means a muting of the clutter that so easily bombards – and numbs -- the public.
At the same time, data from that tailored communication is swiftly analyzed for ways to not only improve campaign performance, but show a true ROO and ROI. Early results from high-profile national clients are already validating VCM’s marketing clout.
“VCM will help us exceed our customers marketing goals, and we can now show them live, up-to-the-minute campaign performance and ROI,” said Nick Kennedy, vice president of business development for VCM, “achieving sustainable, long-term campaign results.”
Initial reaction from clients about their robust results from VCM has been enthusiastic. Along with a national casual dining chain benefiting from the broad-based marketing strategy, a leader in the retail tire business is crediting VCM with improving its return on investment.
“We’re not only reaching more targeted customers, but were growing sales without growing what we spend,” said Brad Burley, chief marketing director for Royal Tire.
Verified Cross Media, a Las Vegas Color Graphics company, offers powerful cross-media marketing solutions spanning print, Web, e-mail and mobile communications, Web-to-print software for e-commerce-enabled storefronts and marketing analytics for the tracking, analysis and refinement of live campaigns.
For more than 30 years, Las Vegas Color Graphics has been a leading integrated printing and mailing services provider to clients in Nevada and beyond. Las Vegas Color’s leadership in the printing industry results from our extensive repertoire of capabilities supplemented by unparalleled customer service since 1978.
For more information go to http://www.lasvegascolor.com – click on Verified Cross Media tab. Or contact Nick Kennedy @612.564.2144
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