LeadFerret Explains Corporate Branding and Offers Branding Professionals Directory

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LeadFerret, the free B2B data site, announced today the launch of their searchable directory of Branding Professionals.

Having a team, or, at the very least, team member, who can focus on monitoring and maintaining your brand over social media, is more important than ever.

LeadFerret users already enjoy free access to over 15+ million business contacts with complete information, including email addresses, social media links, and a robust set of search tools. Today LeadFerret announced the addition of a very specialized search page that allows users to search and see full contact information for contacts identified as Branding Professionals.

See the full directory at: http://leadferret.com/directory/branding-professionals.

A company's "brand" demonstrates what makes that company distinct from other companies: how that company stands out in the crowd, how the consumer will recognize the company. Establishing a brand--and brand recognition with the consumer--requires marketing strategy, awareness of the company's mission, and a plan for where the company is headed, and how the company wishes to be perceived.

A company's brand isn't solely crafted by the company. External factors can enhance or taint a brand, based on the consumer perception. Having control of the company's brand is important; it means being in control of how the public sees the company.

While there are many standard ways to establish and control a brand (advertising campaigns, community outreach programs, logos, customer service, quality of products, etc), one of the most common and easiest ways, in the current business climate, is via social media.

Forest Cassidy, co-founder of LeadFerret, explains, "Social media is a double edged sword. A tweet or Facebook airing of grievances against your company--gone viral--can undo years of positive brand building. Having a team, or, at the very least, team member, who can focus on monitoring and maintaining your brand over social media, is more important than ever. This searchable directory of branding professionals is useful across the board, to people looking both to start or further their corporate branding, or just hire someone to whom the brand of a company is factored in to his or her decision making process."

A branding professional is someone who has demonstrated or reported that they are an expert in the field of corporate branding. Properly utilizing a branding profession can be the key to revitalizing marketing efforts, making a name for a company, or simply maintaining success. Professionals who specialize in branding can give a company invaluable strategy, counsel, direction, and identity.

Ways These Contacts Are Involved In Branding:
>Develop branding strategies (i.e. marketers/corporate developers)
>Maintain branding strategies/solutions (i.e. system admins, graphic designers)
>Senior management at corporate branding companies
>Sell branding strategies/solutions
>Consulting surrounding corporate branding
>Market branding strategies/solutions
...and in various other ways

About LeadFerret
LeadFerret, Inc offers a free online B2B database with complete data for over 15+ million business contacts. Users can search and view all 15+ million records, with no limitations, users only pay when they want to download records. Every record comes with complete information, including email address, phone number, company information, and much more. Many records now even come with social media links. For more information, go to: http://www.LeadFerret.com.

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Stela Cassidy
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