Launches Online Boutique For Petite Women

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Women 5’ 4” and under finally have a shopping site dedicated exclusively to them offers a solution to the 47% of the U.S. female population that is 5’ 4” and under, launching the first online shopping destination catering exclusively to petite women.

Currently, only a small fraction of clothing is made to fit petite women’s shorter proportions, and a common frustration - especially for younger women 22-37 - is finding flattering and fashion-forward pieces. has been building a collection over the past year of handpicked petite friendly and petite specific clothing in a range of styles and sizes. Customers can find sizes starting at 000 petite through 16 petite. The boutique offers a variety of lines, including well-known premium brands such as 7 For All Mankind denim, as well as independent designers who provide exclusive designs to the store.    

“Being five-feet tall, I’ve spent my adult life frustrated by the lack of attractive yet appropriate clothing that fits me off the rack, so I’ve had to try to force my regular clothes into petite submission with the help of a tailor. It simply didn’t make sense anymore,” explains Elizabeth Bates, the “Five-Foot Founder” of Bates has discovered that finding petite options for her store has been just as challenging as finding them for herself, but as she explains: “it’s time for a change – of clothes – for petite women!” This change is in the form of simplifying petite shopping with a one-stop shop.

Customers can shop by five initial categories: Pants, Tops, and Dresses; items that are classified as Petite Friendly or Petite Specific; and even a petite Vintage collection of pieces selected by vintage scouts across the nation. The store plans to offer much more in the future, including outerwear, activewear, undergarments, and even shoes – all in the typically hard-to-find petite sizes.

Founded in 2012, is the web’s first online boutique catering exclusively to petite women 5’ 4” and under. The shop has launched with its initial collection and is adding new arrivals daily. More information about can be found at

If you’d like more information about this topic, or to schedule an interview with Elizabeth Bates, please call (619) 333-6383 or email elizabeth(at)thepetiteshop(dot)com

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Elizabeth Bates
The Petite Shop
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