The addition of these big companies underlines the strengthening relationship between corporations and teams and the need for a process to achieve key goals in corporate sports marketing.
Calabasas, CA (PRWEB) April 29, 2013
Online ticket management leader Spotlight Ticket Management announced new Fortune 1000 customers, an agreement with Cvent, the leading online provider of events and surveys, and the Corporate Ticket Impact Conference as drivers behind a record first quarter.
“We are delighted to expand our customer roster with firms owning naming rights to Consol Energy Center (Pittsburgh Penguins) and Sovereign Bank Stadium (Pittsburgh) along with Fortune 500 financial institution, State Street Corp,” said Tony Knopp, CEO of Spotlight which uses a SaaS platform to help companies generate needle-moving ROI on over 6 million sports tickets annually. “The addition of these big companies underlines the strengthening relationship between corporations and teams and the need for a process to achieve key goals in corporate sports marketing.
Capitalizing on the growing team/sponsor relationship, Spotlight recently hosted the Corporate Ticket Impact Conference (http://www.CTIC2013.com) at MetLife Stadium .The show featured Executives from MetLife, AT&T, JELD-WEN, and Marsh along with team executives Brett Yormark of the Barclays Center, Tom Wilson of Olympia Sports, and noted sports business expert Darren Rovell of ESPN as the key note speaker. “The conference produced a number of important conversations around making the live entertainment experience better,” said Bill Dorsey, Chairman of the Association of Luxury Suite Directors, a co-presenter of the show. “It was a terrific success and a step forward for our industry.”
Through the Cvent partnership, Knopp has successfully equipped his customers with an upgraded invitation feature that will allow them to fully customize their invitations to potential guests. “Cvent is unmatched in their event specialization,” says Knopp. “We’re very excited to add them to our growing list of best-of-breed partners” said Knopp. Cvent will join the Salesforce, Outlook and Box Office extensions already offered by Spotlight.
The first quarter growth comes on the heels of a banner year in 2012, where Spotlight added Fortune 1000 customers including household names JPMorgan Chase, Aetna, Exelon, and Schlumberger as well as key global partners including the Barclays English Premier League’s Arsenal Gunners.
Spotlight Ticket Management (http://www.SpotlightTMS.com) is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.
Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of software products and services to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant to all federal, state, and local regulation without adding another layer of red-tape or confusing software.
Spotlight makes tickets available where the business user lives; whether in their CRM, Inbox, or through their team and venue partners. Spotlight partners with over 50 professional sports teams and venues as well as industry leading partners Salesforce.com and Concur. The company is based in Calabasas, CA.