Triyar SV, LLC Opens the Fully-Renovated Aloft Silicon Valley (Formerly W Silicon Valley)

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The full-service Aloft Silicon Valley opens proximate to several major Tech, Biotech, Research and non-Tech Companies and expansive Recreation Areas, including the adjacent Wildlife Refuge


Triyar SV, LLC, an affiliate of Stockdale Capital Partners today announced its grand opening of the Aloft Silicon Valley ideally located in Newark, California, proximate to numerous high-tech and non-tech companies. Formerly operated under Starwood’s W brand, the hotel underwent a multi-million renovation to reposition and convert it to the Aloft brand. The Hotel offers 172 spacious, oversized loft-like rooms, leading-edge technology and a vibrant social scene in its full-service restaurant, “+ Plus”, and w xyz sm lounge.

Aloft Silicon Valley is located adjacent to the 1.4 million square foot Pacific Research Center Office/R&D complex and offers easy access to the nearby offices of Facebook, Logitech, Risk Management Solutions, Depomed, Tesla, Johnson & Johnson, Hewlett Packard, and many other high-profile companies. The hotel is approximately 30 minutes from the area’s three international airports, a short drive from Palo Alto and the San Francisco Bay area and proximate to Stanford University and several outdoor recreation areas including the Don Edwards Nature Preserve, a 30,000-acre urban refuge for millions of migratory birds and endangered species that allows full access to our guests.

With all guestrooms containing 450 square feet and up, the hotel is ideal for short or long-term stays. Hotel amenities include a heated pool and spa, a full-service restaurant, the w xyz sm lounge, a 24-hour fitness center and 3,500 square feet of flexible indoor/outdoor function space, well designed for both business meetings and social gatherings.

Aloft Silicon Valley is the first Aloft in North America to offer a full-service restaurant experience. The menu features fresh California cuisine with a selection of lite bites, salads, sandwiches and signature entrees created by Chef Joseph Gillard of Los Angeles.

“We were excited to collaborate with Starwood to reposition this property as a full-service Aloft, creating the unique opportunity to deliver a leading-edge, full-service hotel experience to the market amid the natural beauty of the adjacent wildlife preserve,” said Michael Mahoney, CEO, Triyar Hospitality.

Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since its launch, reflecting the success of its modern and vibrant design. Aloft's social guest experience, with the buzzing re:mix lounge and w xyz sm lounge, has also earned select hotels within the portfolio designations in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the US" rankings.

About Aloft Hotels
With more than 60 hotels in 10 countries, Aloft has changed the hotel landscape by offering an exciting tech savvy experience everywhere from Baltimore to Beijing to Bogota to Brussels – and many locations in between. For more information, please visit Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element sm. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About Triyar Hospitality
Triyar Companies, a family owned and operated business, has been actively investing in U.S. real estate for nearly 50 years. For two generations, Triyar has engaged in the development, acquisition, operation and leasing of properties throughout the country. Triyar has a comprehensive and diversified portfolio of hotels, high-rise commercial and residential real estate, industrial business centers, shopping malls and retail centers. Triyar and its affiliates also have operating business interests in restaurants, nightclubs, the aerospace industry and clothing manufacturing. For more information, please visit or call (310) 234-2888.

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Media Contact for Triyar SV, LLC: Christina McGoldrick, Victoria King Public Relations, (310) 207-5175,
Media Contact for Starwood: Stacy Trevino, Starwood Hotels & Resorts, (203) 964-4661,

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