Choice Hotels Australasia Drives A New Partnership With PGA Australia

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Choice Hotels is proud to announce a partnership with the PGA of Australia.

Choice Hotels Australasia (Choice) today announced it has partnered with the PGA of Australia to become the exclusive naming rights partner of the PGA’s Pro-Am Series this year.

The Choice Hotels PGA Pro-Am Series will run from 1 April to 31 December 2013 with over 200 events scheduled to run across more than 160 golf courses nationwide. An estimated 48,000 entrants are expected to participate alongside some of Australia’s top professional golfers in the Choice Hotels PGA Pro-Am Series with one lucky competitor winning a coveted pro-am spot at the 2013 Australian PGA Championship on the Gold Coast in Queensland in November this year.

The new partnership with the PGA forms an important part of the Choice Hotels sports sponsorship portfolio which also includes the Australian Cricketers’ Association (ACA). With over 230 properties spread throughout Australia, supporting sport at all levels is something Choice Hotels is very passionate about.

Ardent golfer and Choice Hotels Chief Executive Officer, Trent Fraser, is delighted to announce the 2013 Choice Hotels PGA Pro-Am Series partnership with the PGA.

“We’re very excited to have the opportunity to partner with PGA Australia for the upcoming Choice Hotels PGA Pro-Am Series. Choice Hotels will extend discounted rates to PGA Professionals across our extensive range of properties, many of which are within close proximity to the wonderful golf courses we are fortunate to have around this country. We also welcome participants in the Choice Hotels PGA Pro-Am series to experience and enjoy the range of accommodation on offer at every Choice Hotels location.”

PGA CEO, Brian Thorburn, said, “We are pleased to welcome Choice Hotels as the naming rights partner of the PGA Pro-Am Series and look forward to working with them to grow golf throughout Australia. This is an excellent partnership for the PGA and our members who spend many nights away from home competing in pro-ams. The key values of our Association such as integrity, respect, professionalism, accessibility and leadership are also shared by Choice Hotels and we look forward to a successful Choice Hotels PGA Pro-Am Series.”

Choice Hotels Australasia, Australia’s largest franchise hotel group, has over 230 hotels dotted across Australia. Conveniently located in city centres, metropolitan areas and regional centres, Choice offers a variety of options from three to five star hotels. CHA’s portfolio of brands includes: Econo Lodge, Comfort, Quality and Clarion.

ABOUT THE PGA OF AUSTRALIA

The PGA and its Members are the cornerstone of the industry and have played a significant role in the popularity and promotion of the game, from televised international events through to the local club or driving range where they introduce and service the 1.2 million golfers who play the game each year.

The PGA’s 2500 Members include both Tour Professionals (who play on the various Professional golf Tours around the world) and Club Professionals (who manage an extensive network of Pro Shops around Australia). The PGA Tour of Australasia (PGA Tour) is a division of the PGA that manages Professional golf tournaments throughout Australasia.

One of the most diverse sporting organisations in Australia, the PGA’s core business also includes a globally recognised education and training program, a tournament platform encompassing over 400 tournaments annually and grass roots golf programs including PUMP golf (junior program) and the Holden Scramble.

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Hannah Darby
Undertow Media
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