If you’re not using video the right way, controlling the way your message is viewed, your efforts may be backfiring. You may actually be driving customers away from your website and losing them to other dealerships.
Norcross, GA (PRWEB) April 30, 2013
Covideo® powered by EasyCare®, a leading innovator of video email services for dealership communications, today announced that National Brand Manager Mike DeLong will be a featured speaker at the 14th Digital Dealer Conference and Exposition in Orlando, FL, on May 8, 2013, at 9:30 am. The 14th Digital Dealer Conference and Exposition takes place May 7-9, 2013. In DeLong’s presentation titled, “How to Use Innovative Video Techniques to Communicate with Your Customers Better,” he will discuss how dealerships could be driving customers away due to incorrect use of video. Delong will share video best practices for dealerships along with techniques which all departments in the dealership can use to benefit from the power of correctly executed video.
Today’s customer is tech savvy. They depend on computers, smart phones, and tablets to stay connected. This “now customer” has immediate access to information from a variety of sources and most communications are on demand. According to Mike Delong, video on the web has created a visual frenzy. The way to communicate with this “now customer” lies in the proper application and control of innovative video techniques, with unique content tailored specifically for this powerful medium.
“It’s not just the speed of the response to an email,” says Delong, “but the quality of the response that enhances the chance of a sale. No email, even with its bold-typed words and colorful graphics, can ever replace the passionate voice inflections of face-to-face interactions. However, when applying video to an email, your message can now be personalized, more engaging, and more in line with what tech savvy customers expect.”
In his workshop, DeLong will show how to avoid the ineffective use of video, citing specific errors that can be found on actual dealer websites. He’ll point out common pitfalls for dealers along with the top five mistakes to avoid when using video on a website, emails and social networking platforms. He’ll also cover how to effectively integrate video into all of a dealership’s communications, marketing, and advertising. This will range from the more widely known traditional places, such as emails and e- newsletters; to places not so widely used, such as business cards and Craigslist.
“Even if your dealership is currently using video on your website or in your emails, don’t fall into the trap of thinking you have the situation ‘handled,’” said DeLong. “Some dealers tell me, ‘Oh, we’ve got video on our website.’ And they think that’s all they need to do. Others say, ‘We’ve got a video link in our emails,’ and they think they’ve done all they can to capture the ‘now customer.’ But the fact is, if you’re not using video the right way, controlling the way your message is viewed, your efforts may be backfiring. You may actually be driving customers away from your website and losing them to other dealerships. Come to my session at Digital Dealer to learn how to correctly use video to ensure all departments in the dealership benefit from its power.”
For more information call: 888-327-9400, visit http://www.covideo.com/auto, or stop by booth 731 at the 14th Digital Dealer Conference and Exposition in Orlando, FL, May 7-9, 2013 .
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About EasyCare, an Automobile Protection Corporation – APCO Brand (http://www.easycare.com): Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge.
Covideo® powered by EasyCare® is a leading innovator of video email services. Founded in 2004 and headquartered in West Lafayette, IN, the company specializes in developing streaming video solutions to allow the consumer relationship to be more personal. The company’s technologies have been used by organizations across North America and in countries around the world.