Targeting content on social media channels also increases user engagement, through comments, ‘likes’, shares, bookmarks, and so on
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Toronto, Canada (PRWEB) April 28, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for successfully integrating social media into niche marketing.
“While the Internet has opened up a world of opportunity for smaller brands, they still need to take a creative approach to marketing if they want to attract qualified traffic,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Fortunately, there are a number of targeted niche marketing steps smaller brands can take to foster a successful long-term SEO [search engine optimization] strategy.”
On one hand, creating content that is too niche-oriented can limit an audience; on the other hand, with well-executed niche SEO, small- and medium-sized businesses can define, target, and attract the right qualified customers. Ultimately, niche marketing can be a boon for smaller businesses because there is less competition; making it easier to find and advertise to potential customers more directly.
Wu comments that one of the most effective marketing avenues smaller niche brands can use to share content is through different social media networks like Facebook, Twitter, and Pinterest. By publishing original, relevant, and reliable information, a brand can become an authority in its field. This can build trust, increase backlinks, and help a smaller business become the resource others turn to.
“Targeting content on social media channels also increases user engagement, through comments, ‘likes’, shares, bookmarks, and so on,” Wu adds. ”Seventy-five percent of people use social media to find or share information about products or brands, and 64% of people are more likely to buy a product from a brand that uses social media.” (Source: Meyerson, R., “75% of People Talk About Brands on Social Media,” massrelevance.com, February 28, 2013.)
Wu concludes by noting that, with limited time and resources, many small- and medium-sized businesses can unfortunately get overwhelmed thinking about social media marketing, pay-per-click marketing, branding initiatives, article writing, press releases, blog creation, link building, and reputation management.
According to Wu, a well-constructed social media niche marketing campaign is about creating content that increases brand awareness; boosts web traffic; and is discoverable, shareable, and can generate sales.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).