World’s First Simple Mobile Sharing Platform Unveiled at TechCrunch Disrupt

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phriz.be Enables Simple Mobile Sharing to Help People Discover Nearby Devices and Share Files Regardless of the Device Used

Austin and San Francisco based phriz.be Inc. today announced the public launch of phriz.be for iOS and Android devices at TechCrunch Disrupt, NYC. “Click. Pick. Share™” is the mantra behind phriz.be, the world’s first simple mobile sharing platform focused on changing the way people share and receive content from their mobile devices. phriz.be allows people to discover other devices that are nearby and share files with them no matter what device type they are using. phriz.be also features a unique way to share the files, with a simple flick of the wrist.

For years, people have been asking questions like: How do I easily share files with more than one person who is nearby? How can I share files across devices and popular operating systems? How can we help people in this mobile world share content in the simplest way? These questions are what drove the phriz.be team in their pursuit of redefining what simple mobile sharing means.

Leveraging their proprietary cloud service for discovering nearby phriz.be enabled devices as well as transferring files, gives mobile sharing a much-needed enhancement. 4G/3G connections and Wi-Fi are supported. phriz.be Inc. has also partnered with Industry leaders to add another layer of proximity-based sharing, adding peer-to-peer communication that connects people in real-time.

Sharing to unlimited number of nearby devices is another way that phriz.be has managed to differentiate their technology from other players in the market (NFC, Beam, etc.). “Limiting users in a one-to-one experience just didn’t make sense to us, in a social age, there isn’t much social in limiting what users inherently want to do. So, we decided to take a left where everyone else took a right.” Says Michael Forte, Co-Founder and CEO. phriz.be is based on asynchronous technology, which allows users to easily share with one person or with multiple people at any given time. Additionally, while the proximity experience play is a huge differentiator, users can also connect and transport content to users on the other side of the planet.

Forte continues, “We learned a great deal during development and found ourselves asking questions we hadn’t known to ask when we started the project. What if I have an iPhone but I want to share my contact information with various people using Android, iOS or Windows devices? Is that a problem we want to solve?” The answer was a resounding YES. phriz.be’s development team is already able to successfully to throw content across ecosystems with the current release of their iOS and Android apps.

phriz.be is excited to add the third major ecosystem with a Windows 8 and Windows Phone release slated for early Q3. Chris Bernard, Chief Experience Evangelist for US Developer and Platform Evangelism at Microsoft said, “We’re excited to use programs like BizSpark to enable phriz.be to quickly take advantage of Azure, Windows Phone and Windows 8 platforms to grow their services quickly and bring unique value to consumers.”

Another issue that the team became focused on addressing is how to deal with the cold start problem? For example, if a user attending a conference wants to share their contact info with a non-phriz.be user, how do they do that? “We built a redundant email client into phriz.be, so the application is smart enough to cycle to that contact’s email address if they are not a registered user and send the content directly to their email. Of course, they’ll also receive a link to download the application, so every ‘share’ is the beginning of a viral loop,” says Forte.

The team at phriz.be Inc. aims to bring a whole new level of simple sharing to the mobile space. To take it for a test drive, visit http://www.phriz.be or check out the Apple Store or Google Play store today.

About TechCrunch Disrupt
TechCrunch Disrupt is TechCrunch’s fourth annual conference in New York City. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage. The conference will be held from April 27th - May 1st and additional information can be found here: http://techcrunch.com/events/disrupt-ny-2013

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R J Holmberg
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