(PRWEB) April 30, 2013
Leading U.S. advocacy group, Friends of Cancer Research (FOCR), has just released a redesigned website created by DC web design firm, Blue Water Media. Built in the Drupal content management system, http://focr.org/ features streamlined navigation, a dynamic homepage slideshow and an interactive events calendar. As a result of Blue Water Media’s enhancements, the site better promotes FOCR’s mission to streamline the drug approval process to get needed treatments to patients in the safest and most efficient manner possible.
The new site is more visually appealing and representative of FOCR than its predecessor. A revolving image slideshow on the homepage featuring scientific and DC-themed imagery emphasizes the organization’s focus on scientific research and advocacy. It also bestows the site with a more cutting edge and professional feel, which is further enhanced by the simplified logo, clean interface, and cohesive blue green and white color scheme.
In addition to improving the site’s aesthetic appeal, Blue Water Media maximized usability. Strong call-to-actions to donate to FOCR, connect with FOCR on social media, sign up for the e-newsletter, and download the annual report drive desired user interactions and user engagement. A simplified site structure enables users to find what they are looking for easily and efficiently and the implementation of breadcrumb navigation keeps them from getting lost on the site. Additionally, an interactive calendar and easy-to-use donate page further encourage involvement with FOCR.
Blue Water Media’s implementation of the Drupal content management system allows FOCR to easily update the website independently of Blue Water Media. This removes traditional barriers to keeping the site up-to-date and ensures the website will remain a highly relevant and comprehensive resource for family foundations and people interested in regulatory policy.
About Friends of Cancer Research
Friends of Cancer Research develops groundbreaking partnerships and creates a more open dialogue among both public and private sectors and tears down the barriers that stand in the way of conquering cancer. By collaborating with premier academic research centers, professional societies, and other advocacy organizations, Friends is able to accelerate innovation. For more information, please visit: http://www.focr.org
About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance, and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit: http://www.bluewatermedia.com/.