Peak Realty Announces Expansion in Southern California Residential Market with a New Recruiting Program Targeting New Agents

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Looking to increase market share and awareness during the current housing cycle, Peak Realty is embarking on a long-term strategy based on aggressive expansion of its sales team.

Raffi Tal, EVP Peak Realty

Our goal is for Peak Realty to achieve better recognition among consumers as one of Southern California’s top real estate agencies. The first step in this journey is to establish a system that will enable its agents to excel.

Peak Realty (, specializing in both residential and commercial real estate, officially announced this week a three-year plan to expand its Southern California residential real estate operations unit. “The shift in the current cycle favoring real estate,” says Peak Realty Executive Vice President Raffi Tal, “presents the perfect opportunity for us to capture a larger market share by offering value that benefits both buyers and sellers.”

February data from DataQuick supports Tal’s observation on the current trend in Southern California real estate. February home sales were at their highest level in three years, and show no signs of abating. Peak Realty’s strategy to leverage the resurgence in housing is simple --- significantly grow its base of agents by the end of 2013 to meet the current demand for new business. “We feel the best way to engage the current wave is through cultivating a strong agent base that can increase awareness of Peak Realty as a viable choice with buyers and sellers looking to enter the market.”

Peak Realty’s analysis of current real estate trends indicates two important factors contributing to increased activity in the sector. First, the dominance of short sales as a cure for distressed homeowners created a surge in pre-foreclosure listings and the need for qualified agents to address the demand. Peak Realty, through its I Short Sale division has been a recognized leader in helping homeowners avoid foreclosure through short sales through many cycles and understands the impact of short sales on current market conditions.

Second, a diminishing influence of foreclosure and REO sales on overall home values has served to stabilize and increase sales prices. “We’re finding that with this boost in sale prices the returning equity is not only bringing relief to many who owed more than their homes were worth, but also has caught the attention of homeowners waiting on the sidelines for the right time to consider listing their home,” Tal observes.

To capture this emerging source of business from both short sale and fully-valued real estate transactions, Peak Realty has developed an exclusive recruiting package primarily targeting new agents, but offers benefits for more established real estate professionals as well. The company prides itself on its reputation as an agency that treats each individual agent as an indispensable member of its team, and hopes that its recruiting package will encourage new and veteran agents to consider them as their broker of choice. The recruiting program starts with a unique draw on commission compensation package, supplemented by an intensive eight-week training program, and a comprehensive marketing “tool kit” consisting of collateral, email and social media components. “To attract agents to help us expand our vision, it’s imperative to offer programs in a nurturing, ‘family’ environment that will help agents achieve their personal goals,” states Tal. “Our goal is for Peak Realty to achieve better recognition among consumers as one of Southern California’s top real estate agencies. The first step in this journey is to establish system that will enable its agents to excel.”

Agents interested in learning more about the Peak Realty Recruiting Program can start the process by calling 1-888-732-5997 or by email at jobs(at)peakrealtyco(dot)com.

Peak Realty specializes in both residential and commercial real estate providing clients with quality representation and timely execution of all transactions. It is part of the Peak Corporate Network (, a brand representing a group of entities providing a comprehensive array of commercial and retail real estate services nationwide including mortgage lending, loan servicing, short sale services, foreclosure services, 1031 exchange services, insurance and escrow services.

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Wendell J. Grayson
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