The Santa Fe Green Lodging Initiative Receives the Sustainable Santa Fe Award for Green Economic Development

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Felicity Broennan of the Santa Fe Watershed Association, spearheading the the public-private sector collaboration called the Santa Fe Green Lodging Initiative, received the 2013 Sustainable Santa Fe Award for Green Economic Development at the Eldorado Hotel, located at 309 W. San Francisco Street in Santa Fe. The 2013 Sustainable Santa Fe Awards are sponsored by the City’s Sustainable Santa Fe Commission, Earth Care NM, Green Fire Times, and the Green Chamber of Commerce.

Santa Fe hosts more than one million tourists every year. While tourism is an important part of the Santa Fe economy, tourism puts considerable pressure on the environmental resources of the city. In 2012, The Santa Fe Watershed Association (SFWA) was awarded an 18 month grant from the U.S. Environmental Protection Agency (EPA) to partner with the City, lodging associations and providers to develop Santa Fe’s Green Lodging Initiative. The initiative was undertaken to generate economic development and to work with lodging providers to help conserve water and reduce chemical pollutants entering the Santa Fe watershed.

SFWA contracted HospitalityGreen LLC, founder of the nationally-recognized Green Concierge Certification® program, to provide Santa Fe lodging providers training, coaching, and individualized technical assistance that leads to third-party green certification.

HospitalityGreen LLC’s work in the Catskills resulted in measured environmental and financial outcomes. Participating businesses diverted at least 2,640 tons of waste and increased occupancy in 2011 by 20 – 25%. Certifying over 20 properties helped legitimately brand the Catskills as a green destination resulting in increased tourism and local jobs. Similar results are expected from the Santa Fe Green Lodging Initiative.

The Santa Fe Green Lodging Initiative was launched in November 2012 and fourteen Santa Fe properties representing B&Bs, hotels, inns, motels, and resorts qualified for participation including: La Fonda on the Plaza, La Posada de Santa Fe Resort and Spa, Old Santa Fe Inn, Inn on the Alameda, Silver Saddle Motel, Eldorado Hotel and Spa, Santa Fe Sage Inn, Hotel Santa Fe, Inn of the Governors, Ten Thousand Waves, Inn at Santa Fe, Inn of the Five Graces, Fort Marcy Suites, and Casa Cuma Bed and Breakfast.

By adopting streamlined sustainable practices, these lodging providers will save money, upgrade their facility to meet growing market expectations, and increase their competitive advantage in an expanding green hospitality marketplace.

Evadne Giannini, Founder and CEO of HospitalityGreen LLC, said, “We are honored to be working with this exciting public-private partnership and to be awarded the 2013 Sustainable Santa Fe Award for Green Economic Development.


The Santa Fe Watershed Association (SFWA) builds vibrant, resilient ecosystems within the Santa Fe River Watershed using a holistic approach of restoration, education, stewardship, and advocacy.

Santa Fe Green Lodging Initiative’s growing directory of local partners includes: Santa Fe Watershed Association, Santa Fe Convention and Visitors Bureau, City of Santa Fe Environmental Services Division, New Mexico Lodging Association, Santa Fe Lodgers Association, Santa Fe Community College, New Mexico Green Chamber of Commerce, Santa Fe Chapter, Inn of the Governors, La Posada de Santa Fe Resort and Spa, and the Inn and Spa at Loretto.

HospitalityGreen LLC, is a New York based consulting firm specializing in environmental and operations consulting services. HospitalityGreen partners with service-based and product-based clients throughout the hospitality, manufacturing and institutional healthcare industries, to implement sustainable business practices. We provide services for our client not to them. Our goal is to create for our client’s environmental capital one facility at a time.

For more information on HospitalityGreen and the Green Concierge Certification™, visit or call (845) 436-6173.


Adrianne Picciano, Project Coordinator
Tel: (845) 436-6173

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Evadne Giannini

Adrianne Picciano
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