Pittsburgh, PA (PRWEB) April 30, 2013
Harbinder Khera, CEO of, MindMatrix, announced that the company has enhanced its marketing automation software with a view to improve user experience. While MindMatrix has bundled over 7 enhancements in this release, the key ones include the upgraded media editor, A/B testing for all web collateral, Gmail Plug-in, reverse DNS tracking and integration of the marketing automation software with the popular CRM system, SageACT2013.
According to Harbinder, this was one of the major releases since the launch of the marketing automation platform and most of the enhancements were based on the requests that came in from customers already using MindMatrix’s platform. “Of course, there were some enhancements like the Reverse DNS based tracking system which was the brainchild of the development team here at MindMatrix", he says. "And…that is one of the highlights of this release. Our software can now tell you which industry or company the prospect belongs to…even if they don’t fill a form on your website or landing page”
Apart from the Reverse DNS technology, the marketing automation software now boasts of a new media editor that has a more easy and user-friendly feel to it. Also, now all web collateral generated using Mindmatrix’s marketing automation platform can now undergo A/B testing to test the various possible landing/web designs to arrive at the ones that produce optimum results. Another key feature enhancement allows users with Gmail accounts to send template-based emails that are stored in the platform, through their Gmail account, using the Chrome plug-in for Gmail.
“The response we have received from our customers has been great”, says Harbinder, who has another release slated soon. “To be truly classified as the next-generation marketing automation provider, we know we need to be constantly innovating and providing our customers with something extra, which is what we will aim for with every new release.”