Lehigh Valley Ad Agency Spark Hires Account Executive

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Benjamin Masanga brings international experience to award-winning agency.

Benjamin Masanga, Account Executive at Spark

Ben’s international experience managing high-profile, global accounts is an asset for both our team and our clients.

Spark (http://www.sparkcreatives.com), Lehigh Valley’s award-winning advertising and public relations agency, has hired Benjamin Masanga as Account Executive. His responsibilities include account maintenance and project management, in addition to assisting with media planning.

“Our continued growth has given us the opportunity to expand our team with another quality professional,” said Michael Drabenstott, Principal at Spark, “Ben’s international experience managing high-profile, global accounts is an asset for both our team and our clients.”

Previously, Masanga worked as an Account Executive at OMD Sydney in Australia, where he managed clients including Sony and Estee Lauder. At that position, he created and implemented media plans and analyzed and presented competitive data. Prior to OMD, Masanga worked in the Philippines as an Account Executive for Widescope.

Masanga holds a bachelor of commerce degree, majoring in marketing, from the University of Sydney. He also has a Diploma of Film from the Sydney Film School. He has achieved the rank of Eagle Scout (Troop 542) within the Cradle of Liberty Council.

About Spark
Spark is dedicated to groundbreaking creative approaches designed to help organizations build their brands, enhance their images and improve their bottom lines. The agency was formed to fill a hole in the Eastern Pennsylvania ad scene — an agency relentlessly devoted to creativity. The firm’s 2012 capitalized billings topped $7 million.

Spark is actively seeking new clients that share the company’s creative philosophy. Interested companies can contact Michael Drabenstott at (484) 821-0920 x 704 or drabenstott(at)sparkcreatives(dot)com.

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David Saba
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