Force INK Defines New Category of Software, Sales Strategy Software

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Force Inc. the provider of sales strategy software, training and professional services today announces the release of the Professional Edition of INK Sales Strategy Software.

We have won deals and are better positioned in deals because we use INK.

Sales Strategy Software is a new category of innovative, intuitive tools that enable and elevate how organizations sell. In comparison with CRM or Sales Force Automation tools that are essential databases of information that record activities based on what has happened, Sales Strategy Software focuses sales teams on the forward looking strategy and planning within their pursuits.

INK helps resolve known challenges within complex sales environments. Using INK will raise the level of selling skills and increase chances of success through the creation of daily habits, a consistent approach and better pursuit strategies. Organizations can expect higher Win Rates, improved predictability and a decreased Cost of Sale through improved deal qualification.

“What we have seen in complex sales environments are some common themes and trends that impact both how companies sell and also how prospective clients buy,” stated Blair Goulet, Co-Founder of Force Inc. “Sales organizations are under immense pressure to drive organic growth and improve predictability, but do so in an environment of increasing complexity, hyper competition, declining win rates and reduced investments in training and other sales enablement areas.”

INK is designed to be a set of high value, easy to use, low cost tools that overlay and enable how companies sell plus create a consistent process, daily habits and raise the level of selling and coaching skills for Reps and Managers.

“As one of the early pilots for INK, we believed the tools would help us better understand our deal positioning and thus improve our strategy. An added benefit for us was what it has done for our sales managers as INK has helped them focus on their process, managerial and coaching skills. We have won deals and are better positioned in deals because we use INK and is now an integral part of our sales process,” shared King Mahon, VP of Sales at Ricoh.

About Force Inc.

Force Inc. is a Sales Strategy software, training and professional services firm designed to support Leaders who are driving to improve their company’s overall Sales Effectiveness as a critical element of achieving their strategic goals.

For more information on Force Inc. and INK Sales Strategy Software, visit:

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Blair Goulet, Partner
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