Bermuda Tourism Minister Should Forge New Path with Social Traffic, Inc.

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Social Traffic Inc. says; “Scarcity for Bermuda’s Prosperity”.

Social Traffic Inc. Says; “Scarcity for Bermuda’s Prosperity”

In his second blog post on the topic, Social Traffic, Inc. Founder Simon U. Ford today issued comments in response to a recent press conference held by Bermuda Tourism Minister Shawn Crockwell. The press availability and Q&A session was held April 9 to announce findings of the 2012 tourism report, which saw a 6% year-on-year decline in visitors from 2011.

“Minister Crockwell acknowledged that Bermuda saw a decline in their visitors to the Island, but could be missing key marketing strategy opportunities needed to turn the trend around and maximize the nation’s prosperity,” Ford said. “Minister Crockwell should have instead said that the shortening summer season is an advantage, not a threat.”

Ford would like Crockwell and the Bermuda Tourism Board to consider Social Traffic, Inc. as a player in a new online brand strategy for their tourism which would utilize social conversation to grow their premium brand during the peak season and discount a premium experience in the off-season.

“In my hometown of Noosa, Australia has successfully implemented one of the most successful local tourism strategies in the world,” Simon said. “Focusing on large, unique events, such as annual marathon, triathlon, food and wine, racing car and surfing festivals, Noosa is proof it's possible to draw both the rich and affluent as well as the middle class to a destination using different approaches in tandem with each other.”

Simon U. Ford is founder of Social Traffic, Inc., and author of the book “Social Traffic: Event Marketing in our new Media scape,” quoted by some as the best book ever written on social media marketing.

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