One of the biggest challenges all SEO agencies have is convincing potential customers and clients that what we do will be more effective than the ‘old-school’ methods that consumers have long tired of.
London, England (PRWEB UK) 30 April 2013
The team at Bough SEO spends a lot of time explaining the value of search engine optimization (SEO) in comparison to outdated and non-consumer friendly marketing methods to prospective clients and those looking to learn more about their industry. An analysis of what consumers really feel about certain types of advertising, commissioned by US-based consumer website InsightsOne, has helped to add further weight to the value of SEO in the modern marketing world.
InsightsOne found that over 90% of internet users questioned reported that they had encountered an annoying advert online.
Further analysis shows the specific types of online advertising deemed most irritating:
- 79% of respondents said irrelevant pop-up ads angered them.
- Irrelevant email and sidebar advertising annoyed 55%.
- 52% were angered by websites advertising products or services not linked to their own field.
- Social media ads angered 37% of respondents.
Ironically, it is widely known by the businesses and agencies that indulge in such advertising methods the degree to which consumers find these practices irritating. The findings from InsightsOne brings into closer focus the question of why businesses continue to commit large sums of money on ineffective marketing that, if anything, drives consumers away from their brand.
- 14% of respondents said they would stop using an advertised product.
- 13% said they would boycott other products from the same company.
SEO is definitely something that these businesses and agencies should consider in order to bring consumers back to their brand, or to stop them leaving in the first place. Investment in an SEO program would allow them to target relevant customers in an organic manner. Not only would this drive conversion from the people discovering a brand through Google, Bing, or Yahoo!, it would instantly remove the ‘in your face’ element of all the above ads that people find so irritating. Immediately, businesses would be in a much stronger position not only to retain existing consumers, but also to attract new ones, and benefit from a more favorable online reputation.
A well-planned program of SEO activities can also provide a measurable and healthier return on investment, as well as providing positive, long-lasting results.
Specific aspects of SEO, such as content marketing, will also allow brands to explore new markets and appeal to potential new customers naturally without suddenly popping up randomly on a screen. We can see the power of SEO in that it does not affect consumers or disrupt their own activities. A business whose customers discover them in this way will enjoy greater retention rates and a healthier long-term relationship.
Discussing the findings from InsightsOne, Robert Reeve, Managing Director of Bough SEO Agency, said, “One of the biggest challenges all SEO agencies have is convincing potential customers and clients that what we do will be more effective than the ‘old-school’ methods that consumers have long tired of. Studies such as this one go a long way to backing up what we are saying, and third party evidence is always an excellent tool to help reaffirm our message.”
“By introducing potential clients to SEO as a modern marketing alternative, we are able to help them attract the people that are looking for their business, saving them time and money investing in practices that target consumers at random and simply do not work. Ultimately, an SEO program tailored to the needs of a client will boost both their reputation and revenues, and go a long way to establishing them as leaders in their field.”