InGenuity™ Congratulates All Pregnant Celebrities Expecting in 2013, Offers Baby Gift Idea for Busy Parents

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Multiple celebrities expecting this year and the InGenuity Washable Playard could be a gift for newborns.
Whether having a first baby or having a third baby, parents appreciate items that are practical and stylish.

A number of celebrities, including Prince William and Kate Middleton, are due to welcome new additions to their families in 2013. Other stars welcoming children into the world are first timers Kim Kardashian and Kayne West, singer Fergie and her husband Josh Duhamel, and Actor Channing Tatum and his wife Jenna Dewan, reported Hello! magazine. With pregnancy announcements come baby showers, welcoming parties and, of course, gifts.

“All parents of newborns love gifts that can help make their lives easier,” said Meredith Robinson, Senior Brand Manager at Kids II, the parent company of InGenuity. “Whether having a first baby or having a third baby, parents appreciate items that are practical and stylish.”

Having their second baby are actors Penelope Cruz and Javier Bardem, as well as Jessica Simpson and her fiancé Eric Johnson. Model Eva Herzigova and her husband Gregorio Marsiaj will welcome their third child this spring, according to Hello!

So what do you buy a celebrity who has everything?

The InGenuity Washable Playard with Dream Centre™ helps take care of parents’ needs both while they are at home and while they are out traveling.

“It folds easily so it’s useful on a movie set, backstage, in a hotel, or at grandma’s house,” said Robinson.

The InGenuity Washable Playard includes a napping station, changing table that easily pivots to the side when not needed, wheels for portability, and an extra-large storage tray that can hold a full box of wipes, diapers, and other infant necessities. Best of all, this innovative playard is made with fabric that can be easily removed and thrown in the washing machine, ridding it of dirt, germs, food spills, allergens, and more.

“The InGenuity Washable Playard is a well-designed parenting solution all busy parents can appreciate,” Robinson said.

Beyond the playard, InGenuity offers a number of other indispensable items to make a new mom’s life easier, including bouncers, swings, high chairs and more.


InGenuity combines the latest innovations with on-trend styling and plush fabrics to create the most soothing and attractive baby gear offering possible. Each product is designed with smart solutions, technologies and features that make life with baby even more enjoyable and easier for parents. From a bouncer that bounces by itself, to a swing that runs on one set of batteries for baby’s first year, this brand of innovative gear products raises the bar on feature and fashion.


Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of infant and toddler products.

Kids II designs, markets and distributes more than 400 unique infant and toddler products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit

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Shay Pantano
Kids II
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