OtherLevels’ technology enables clients to craft thoughtful, relevant and well-timed mobile messaging campaigns, resulting in higher conversions and deeper engagement with their customers
San Francisco, CA (PRWEB) April 30, 2013
OtherLevels, a leading mobile messaging analytics and retargeting vendor specializing in deep actionable marketing intelligence, has extended its mobile analytics platform to provide brands marketing through “to device” and “on device” messages with a better way to engage, retain and maximize the value of their audiences.
OtherLevels’ technology enables clients to craft thoughtful, relevant and well-timed mobile messaging campaigns, resulting in higher conversions and deeper engagement with their customers. The company’s mobile analytics platform for “to device” message formats – push notification, SMS, and mobile email – now serves campaigns delivered through “on-device” messaging such as:
- Local push notifications
- App-originated push notifications
- In-app alerts
- In-app content (e.g., rich push, gamification, HTML5)
- Mobile web promotions
The company’s analytics platform helps game developers, brands and publishers record and analyze customers’ interactions with mobile messages down to individual taps and swipes. With each interaction, individual customers create data that reveals their wants and needs, enabling marketers to serve up the most relevant offers possible. The platform can track interactions from beginning to end, link individual message elements to specific outcomes and goals, A/B split test messages for maximum efficacy and use that marketing intelligence to retarget non-converting customers again and again.
For marketers utilizing “to device” messaging channels such as push notifications, SMS, and mobile email, OtherLevels’ platform provides action analytics, A/B split testing and retargeting, allowing them to measure message effectiveness and boost engagement.
The company’s analytics and measurement capabilities extend to mobile channels that track customer interaction with “on device” messaging – for example, content, alerts and promotions originating from within an app. This type of messaging is invaluable for brands seeking monetization opportunities from their users and to understand the largest and most diverse audiences.
“Our goal is to apply action analytics techniques to every kind of mobile messaging that can be used as a marketing tool,” said OtherLevels CEO Brendan O’Kane. “As device and app messaging capabilities evolve, we will continue to evolve, ready to help marketers drive stronger engagement and monetization from their mobile customers.”
OtherLevels works with companies in high-usage industries including mobile gaming, retail and consumer Web sites with companion apps. Its platform is built to provide clients in multiple verticals with carrier-grade scalability, processing monthly message volumes in the hundreds of millions. Its largest client has over 500 million app downloads and counting. The company’s analytics platform also works seamlessly with any push, SMS or email messaging delivery vendor or any in-house system, simplifying the measurement of mobile campaigns.
For more information on OtherLevels or to schedule an interview with Brendan O’Kane, CEO of OtherLevels, please contact Vanessa Horwell at 305-749-5243 ext. 232 or at vanessa(at)thinkinkpr(dot)com or Amanda Williams at 305-749-5243 ext. 238 or at awilliams(at)thinkinkpr(dot)com.
OtherLevels is a leading messaging analytics vendor, specializing in deep actionable marketing intelligence, resulting in higher revenues and stronger audience engagement. OtherLevels enables publishers to segment and retarget their mobile audience by measuring Push Notifications, SMS/MMS, Email, in-App Alerts and in-App Message Content including Rich Push, Gamification Actions, and Promotions. Advanced real-time A/B testing, auto-optimization and retargeting is supported at scale, with our largest client having achieved over 500 Million app downloads. OtherLevels works seamlessly with your current messaging vendors and in-house systems.
For more information, please visit http://www.otherlevels.com.