Jewelry Television to Feature Gold During May

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JTV debuts a variety of new gold jewelry styles

We’ve listened to our customers and the variety of gold featured on JTV during the month of May is unparalleled.

Jewelry Television is celebrating the timeless beauty of gold by debuting a variety of new jewelry styles during the month of May. Tune in or shop now through May 28 and discover the latest trends in gold jewelry design including interesting new textures and color options in 10k, 14k and 18k.

“Gold jewelry is the ultimate status symbol,” said Natalie Parman, vice president of merchandising at JTV. “Although gold prices have continued to reach record highs, we’ve focused on the latest innovations in jewelry-making technology to bring you bold looks in gold jewelry at surprisingly affordable prices.”

With a strong focus on craftsmanship, JTV will present versatile pieces to appeal to a range of tastes and budgets. “Luxe, bold looks top the gold trend list, but we’re also seeing a return to delicate, feminine pieces,” said Parman. “Opt for a one-off statement piece that you can mix and match. When it comes to gold jewelry, there are no rules.”

“For the past 10 years the focus has been on white metals, largely due to rising gold prices and fashion trends,” said Pat Bryant, chief marketing officer at JTV. “The tide is shifting again and we’re seeing an increased demand for gold jewelry. We’ve listened to our customers and the variety of gold featured on JTV during the month of May is unparalleled.”

On April 28, JTV’s gold month concludes with a tribute to the Splendido Oro collection. Join special guest Federico Terenzoni as he showcases breathtaking Italian gold jewelry designed and crafted in Arezzo, Italy.

“Wearing gold jewelry says I’m successful and empowered,” noted Parman. “Every woman feels like a million bucks when she puts on gold jewelry.”

JTV offers more ways to shop. Check your local television listings, shop online at or download free mobile shopping apps for the iPhone, Android, and iPad.

About Jewelry Television®
Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010.


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Heather Ripley
Fletcher PR
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