Transverse Continues Hiring Spree, Names Monica Rowley as Director of Finance Consulting

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Expanded Solutions Consulting team accelerates customers’ billing transformation initiatives.

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Monica's expertise at building and leading accounting departments in rapidly growing companies with complex billing issues translates perfectly.

Transverse, the company behind the end-to-end platform for Accounts Receivables automation and subscriber management, TRACT Billing, today announced the addition of Monica Rowley to its growing Solutions Consulting organization. In her new role as Director of Finance Consulting, Rowley will work closely with Transverse customers and prospects to better define billing processes, map critical system integrations, and identify opportunities to improve the AR process flow via automation and industry best practices.

“Monica brings a wealth of accounting and finance experience, both in front-line operations and executive management roles, and will be an invaluable resource for our customers ready to replace manual processes with an automated system that fuels growth,” said Vincent Kavanagh, vice president of solutions consulting for Transverse. “Monica's expertise at building and leading accounting departments in rapidly growing companies with complex billing issues translates perfectly. I know she’s eager to start working with our customers to tackle the financial complexities and process challenges that brought them to Transverse.”

Throughout her more than 20 year career, Rowley built and overhauled many accounting departments to enhance organizational efficiency, including the review and selection of financial software systems; implementing complex revenue recognition rules; process audits, remapping, and reengineering; creating internal controls; and assembling and developing talented teams. Before joining Transverse, she served as vice president of finance for BancVue, a leading marketing and software service provider for community financial institutions. Monica played an integral role during a six year period of extremely high growth for BancVue, as the company matured from early phase start-up to $60 million in revenues. Prior to BancVue, Rowley was controller for Austin CBS television station KEYE TV, as well as several high-tech start-ups.

“Working in finance can sometimes feel like running in water, particularly when a company is growing rapidly and the old way of doing things can't scale,” said Rowley. “I look forward to drawing from my first-hand experience to help finance customers alleviate the billing challenges frequently experienced at successful, high-growth organizations, and introduce them to all that TRACT and automated, activity-based billing has to offer.”

Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

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Amie Coleman
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