GráficaGroup Adds National Kitchen and Bath Association to Client Roster

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GráficaGroup, a local advertising agency, is known for providing high-level integrated marketing services to a variety of clients. The newest client they can add to their resume is the National Kitchen and Bath Association.

GráficaGroup, a Morristown, New Jersey-based, multichannel marketing and advertising agency that uses new thinking and technology to help businesses forge and retain lasting and profitable customer relationships, has added the National Kitchen & Bath Association (NKBA) to its roster of clients. With nearly 60,000 members worldwide, NKBA is a nonprofit trade association that has educated and led the industry for 50 years.

The NKBA mission is to enhance member success and excellence, promote professionalism and ethical business practices, and provide industry leadership and direction.

GráficaGroup is proud to be a partner with NKBA.

The organization is taking an innovative new approach to professional development, moving from a focus on single courses to personalized "Learning Paths" and has engaged GráficaGroup to bring this vision to life, online.

“As part of our collaboration, GráficaGroup is responsible for NKBA's digital assets including," explained GráficaGroup's Interactive Account Director Cathy Conway. "Our first assignment was to enhance NKBA’s learning and development portal, enhancing its functionality and providing a more robust and satisfying user experience for industry novices and veteran craftsmen alike."

NKBA’s new Learning Management System (LMS) has an entirely revamped look and enhanced functionality, making it easier to learn about and register for a wide range of on-demand and instructor-led certification courses, as well as to access and purchase webinars, educational materials, and much more.

About GráficaGroup

Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, multichannel agency that enables businesses to establish and nurture strong, meaningful relationships with customers across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon BlueCross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit


Media Contact: Adrianna Taeschler
Phone: 973-309-7522
Email: ATaeschler(at)grafica(dot)com

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