Selecting a good coffee is a lot like choosing a good wine...isn't it time to discover your coffee palate and learn more than just light, medium, or dark?
New York, NY (PRWEB) April 30, 2013
Though more and more home coffee brewers are demanding better quality beans, fresh gourmet coffee is still missing from supermarket shelves. Online, the variety of high quality boutique producers can make choosing the right blend or roaster overwhelming. Hamptons Lane, a newly launched online coffee store and discovery platform, solves both dilemmas with its simple mission: To connect people with a curated selection of the best coffees from award-winning artisanal roasters, to help individuals find and develop their personal taste, and to make brewing a perfect and personal cup of coffee accessible and convenient.
The website’s fun, one-of-a-kind Find Your Taste quiz takes just a few clicks to complete and allows the Hamptons Lane expert curators to make personalized coffee recommendations based on customers’ taste preferences for wine, fruit, and even marshmallows. For those looking to broaden their coffee palate or for the perfect coffee-lover’s gift, elegant Tasting Boxes include four 6-ounce bags either curated around a theme—Breakfast Blends, Light Roasts, or West Coast Roasts to name a few—or hand-selected by customers themselves. They can also shop directly from among some of the country’s finest micro-roasters, or try an HL signature blend—Frank Sumatra, Montauk Sunrise, and The Gatsby Blend are early favorites!
The Hamptons Lane interactive custom blend tool lets users create and label their very own personal blend. Watch as the virtual bag instantly fills with your favorite beans, name and describe your java masterpiece, and voila: an exact image of the ‘Happy Mother’s Day!’ or ‘Emily’s Espresso’ bag appears on your screen.
Customers can purchase or gift any Hamptons Lane products one time or opt in to the ongoing auto-ship service, conveniently allowing them to manage the frequency and timing of their regular coffee orders.
Hamptons Lane founder & CEO, Jim Sherman, is also the founder & Chairman of Shermans Travel Media (a leading online publisher of curated travel deals). He believes that everyone has the potential to become a coffee connoisseur. “Selecting a good coffee is a lot like choosing a good wine,” said Sherman. “And though you probably already know if you prefer red, white, or rose, and even have a sense for your favorite wine attributes, isn’t it time to discover your coffee palate and to learn more than just light, medium, or dark?”
The world of specialty coffee is indeed complex, but it doesn’t have to be difficult. With a belief in the importance of learning, discovery, and uncompromised quality, Hamptons Lane aims to help coffee-lovers find their unique taste, one perfect and personal cup at a time.